# Foldable Pizza Ads This Dominos Ad Pokes Fun at the Upcoming Release of the Samsung Galaxy Fold By Kalin Ned | Published 2019-03-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/dominos-ad References: [designtaxi](https://designtaxi.com/news/403814/Domino-s-Pizza-Trolls-Samsung-s-Foldable-Smartphone-With-9-12-15-Options/) & [facebook](https://www.facebook.com/DominosSG/photos/a.441572452534946/3006211049404394/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) A [Dominos](https://www.trendhunter.com/trends/dominos-pizza-2) ad references the tech world's infatuation with the upcoming release of the foldable phone concept. It seems that this approach to advertising is quite popular as the [Samsung](https://www.trendhunter.com/trends/join-the-flip-side) [Galaxy Fold](https://www.trendhunter.com/trends/dual-screen-phones) was recently tapped for inspiration by LEGO as well. The marketing endeavor will surely capture the attention of consumers as it is a quite amusing instance of harmless, social commentary. Dubbed 'The Fold Hold,' the Dominos ad is aired by the Singapore branch of the pizza company. The image is quite simple — it takes on the aesthetic of the original Samsung Galaxy Fold poster but instead of a phone, it features two slices of pizza. Below, the Dominos ad specifies that it is available in 9'', 12'' and 15'' and that it has a special "built-in anti-spill mechanism." ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Foldable Phone Technology:** Developing innovative ways to utilize foldable phone technology in advertising campaigns. - **Tech-inspired Advertising:** Exploring creative ways to tap into the tech world's infatuation with upcoming tech releases in advertising. - **Harmless Social Commentary:** Using humorous and lighthearted social commentary as a marketing strategy to capture consumer attention. ### Sectors Adopting This - **Fast Food:** Leveraging inventive advertising techniques in the fast food industry to engage consumers. - **Mobile Technology:** Integrating the concept of foldable phones into mobile technology marketing strategies. - **Branding and Marketing:** Utilizing harmless social commentary in branding and marketing efforts to enhance brand awareness. ## Related on Trend Hunter - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [TV Game-Inspired Pizza Campaigns](https://www.trendhunter.com/trends/emergency-pizza-campaign.md) - [Productive Physically Flexible Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-z-fold4.md) - [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md) - [Phone Stand Chicken Boxes](https://www.trendhunter.com/trends/voxi-boxi.md) - [Deluxe Dual-Screen Smartphones](https://www.trendhunter.com/trends/google-pixel-fold.md) - [Transforming Tablet Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-fold-mini-concept.md) - [Empowering Self-Care Pizza Ads](https://www.trendhunter.com/trends/food-women-selfcare-pizza.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md)