# Coffee-Inspired Rum Cocktail Pop-Ups BACARDÍ Rum and BIGFACE Expand the Rum Room Domino Club By Kalin Ned | Published 2026-01-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/domino-club References: [rsvp.bacardirumrooms](http://rsvp.bacardirumrooms.com) & [prnewswire](https://www.prnewswire.com/news-releases/bacardi-rum-and-jimmy-butlers-bigface-coffee-announce-third-collaboration-expanding-rum-room-domino-club-to-san-francisco-302671391.html) The spirits brand [BACARDÍ Rum](https://www.trendhunter.com/trends/casa-bacard) and the coffee company BIGFACE, which was founded by athlete Jimmy Butler, have announced a third collaborative project, centering on the expansion of their experiential 'Rum Room Domino Club' pop-up event to San Francisco. The dynamic BACARDÍ x BIGFACE 'Rum Room Domino Club' activation is " anchored by one of Jimmy Butler's favorite pastimes: dominoes." The event, which will take place on Thursday, January 29, will host guests within a "vibrant space inspired by the brand's Caribbean roots and Latin heritage." Individuals will have the opportunity to sip on the fan-favorite BACARDÍ x [BIGFACE Café Con](https://www.trendhunter.com/trends/bigface-store) Ocho, a signature cocktail that blends "the smooth, layered notes of BACARDÍ [Reserva Ocho](https://www.trendhunter.com/trends/rum-gift) with BIGFACE Doublestar Omni Blend." In addition to the experiential activation, the collaborators are also launching a special, co-branded apparel line. Image Credit: BACARDÍ x BIGFACE ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 84% | Activity: 82% | Freshness: 60% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Coffee-spirits Collaborations:** Combining coffee and spirits like rum creates a unique beverage niche, offering new flavor experiences for adventurous consumers. - **Experiential Pop-up Events:** Interactive pop-up events provide immersive brand experiences that engage consumers through unique cultural and recreational activities. - **Co-branded Fashion Lines:** The partnership of distinct brands in creating limited edition fashion items can enhance brand visibility and create exclusive merchandise for dedicated fans. ### Where This Applies - **Alcoholic Beverages:** Innovative cocktail creations that blend different cultural influences can redefine consumer preferences in the spirits industry. - **Coffee Industry:** Collaborating with spirits brands allows coffee companies to diversify product offerings and reach new audiences. - **Event Planning:** The growing interest in themed pop-up experiences demonstrates an opportunity for event planners to develop creative and culturally relevant events. ## Related on Trend Hunter - [Branded Holiday Cocktails](https://www.trendhunter.com/trends/signature-cocktail.md) - [Brazilian-Inspired Drinkwear](https://www.trendhunter.com/trends/farm-rio-starbucks.md) - [Ready-to-Serve Rum Refreshments](https://www.trendhunter.com/trends/bacard-cocacola.md) - [Glow-in-the-Dark Rum Bottles](https://www.trendhunter.com/trends/limited-edition-skeleton-bottle.md) - [Music Event-Supporting Partnerships](https://www.trendhunter.com/trends/2025-mtv-video-music-awards.md) - [Italian Market-Focused Rum Expansions](https://www.trendhunter.com/trends/flor-de-caa.md) - [Collaborative Mixology Competitions](https://www.trendhunter.com/trends/collaborative-mixology-competition.md) - [RTD Rum Cola Cocktails](https://www.trendhunter.com/trends/rumblers-cola.md) - [Highly Anticipated Coffee Pop-Ups](https://www.trendhunter.com/trends/bigface-coffee-popup.md)