# Creepy Double-Take Campaigns The Dominika Naziebty Spring/Summer 2012 Lookbook is Conceptual By Jana Pijak | Published 2012-04-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/dominika-naziebty-spring-summer-2012 References: [designscene.net](http://www.designscene.net/2012/04/cold-summer-dominika-naziebly-ss12.html) Entitled 'Cold Summer,' the [sterile Dominika Naziebty Spring/Summer 2012 lookbook](https://www.trendhunter.com/trends/asos-inspired-by) features intriguing visual imagery and simplistic wardrobe selects. Model look-a-likes Kasia Oleszczuk and Gosia star in this alluring advertorial spread. This campaign spread is outfitted by stylist Gabi Gnat. Whether showcasing [dramatic draping](https://www.trendhunter.com/trends/shapes-we-take), rich layers or unconventional fabrics, this [minimalist collection](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) is presented in an artful and somewhat disturbing way. Whether resembling siamese twins or concealing their faces with long locks of hair, Kasia and Gosia are still and stoic, reminiscent of lifeless mannequins. Photographed by Dominik Tarabanski, this sombre photo spread introduces the world to the Dominika Naziebty Spring/Summer 2012 collection, proving that the Polish designer has high fashion potential. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 94% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Conceptual Advertisements:** The use of intriguing visual imagery and simplistic wardrobe selects in campaigns can disrupt the traditional ad industry. - **Minimalist Collections:** Presenting unconventional fabrics presented in a disturbing way has the potential to innovate the fashion industry. - **Sombre Photo Spreads:** Using still and stoic lifeless mannequins-like models in fashion campaigns can disrupt the traditional fashion industry. ### Industries Being Reshaped - **Fashion Industry:** Conceptual ads, minimalist collections, and sombre photo spreads can create disruptive innovation opportunities in fashion. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)