# Monotone Yogurt Ads This Humorous Ad Promotes Yoplait Using the Satire of Dominic Purcell By Ady Floyd | Published 2015-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dominic-purcell References: [adweek](http://www.adweek.com/adfreak/yoplait-and-wk-made-hangriest-yogurt-ads-yet-starring-dominic-purcell-167097) Yoplait and Wieden + Kennedy, Portland, Ore. created this [satire-inspired commercial](https://www.trendhunter.com/trends/ritz-salty-club) to promote the deliciously satisfying yogurt snacks. The commercial features tough guy Dominic Purcell seated in a beautiful blue suit with a straight face as he confesses his hunger. As he pulls out a spoon from his breast pocket, he looks straight into the camera and says, "I'm going to have snack to make me feel better and once I do you'll see a look of satisfaction and contentment blossom across my face." He takes a bite and the camera zooms in, his face never changes, however he does state, "See?" This quirky ad is a great way to promote Yoplait as a [hunger-eliminating snack](https://www.trendhunter.com/trends/feed-the-fun) by using a burly man such as Dominic Purcell to promote a typically feminine snack. [Yoplait yogurt](https://www.trendhunter.com/trends/yoplait-yop) is the perfect and healthy way to abolish hunger. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 29% | Activity: 85% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Satire-driven Advertising:** Opportunity for brands to use satire and humor in their commercials to grab consumer attention. - **Gender-bending Marketing:** Opportunity for brands to challenge gender stereotypes by featuring unconventional spokespeople for their products. - **Healthy Snack Promotions:** Opportunity for brands to promote healthy snacks as an effective way to satisfy hunger. ### Industries Being Reshaped - **Food and Beverage:** Brands in the food and beverage industry can leverage satire-driven advertising techniques to promote their products as hunger-eliminating snacks. - **Advertising and Marketing:** Advertising and marketing agencies can explore gender-bending marketing strategies to create impactful campaigns that challenge societal norms. - **Wellness and Health:** Companies in the wellness and health industry can capitalize on the trend of promoting healthy snacks as effective hunger solutions. ## Related on Trend Hunter - [Power-Packed Yogurt Ads](https://www.trendhunter.com/trends/surprising-strength.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Heroic Protein Commercials](https://www.trendhunter.com/trends/the-big-hill.md) - [Cuffing Season Yogurt Campaigns](https://www.trendhunter.com/trends/harmless-harvest.md) - [Fun-Forward Snack Campaigns](https://www.trendhunter.com/trends/feed-the-fun.md) - [On-the-Go Yogurt Drinks](https://www.trendhunter.com/trends/yoplait-yop.md) - [Adult-Targeted Icelandic Yogurts](https://www.trendhunter.com/trends/yoplait-skyr.md)