# Punk Accessories Lookbooks Matt Irwin Shoots Edgy Dominic Jones Jewelry By mediterranean | Published 2009-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dominic-jones-jewellery References: [homotography.blogspot](http://homotography.blogspot.com/2009/07/matt-irwin-alice-dellal-eliza-cummings.html) & [dominicjonesjewellery](http://www.dominicjonesjewellery.com/) Dominic Jones has collaborated with talented photographer Matt Irwin and stylist Katie Shillingford on their new eye-catching jewelry lookbook. Matt beautifully captures the [edgy accessories](https://www.trendhunter.com/trends/mikimoto-x-chrome-hearts) with the help of models Billy Howard, Eliza Cummings, Alice Dellal, Emma Chitty, and Lizzy Jagger. I particularly love the [gloves with the metallic nails](https://www.trendhunter.com/trends/chet-lo) on the outside, which Eliza wears as a bra in the first image. **Implications** - Punk rock made its presence known through music and now fashion. Designers have looked towards this genre and lifestyle as a way of marketing something fresh to the mainstream who aren't familiar with its concept. By giving it a friendlier twist, [counterculture-inspired products](https://www.trendhunter.com/trends/wildest-ones-yet) are easily marketable to consumers who like to live on the dangerous side. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 86% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Counterculture-inspired Products:** The popularity of punk accessories in mainstream fashion highlights the potential for counterculture-inspired products to be marketed to a wider audience. - **Edgy Accessories:** Dominic Jones' collaboration with photographer and stylist showcases the potential for edgy accessory designs to draw attention and create a unique brand image. - **Collaboration Marketing:** The collaboration between Dominic Jones, Matt Irwin, and Katie Shillingford suggests the value of marketing through strategic partnerships with complementary brands and creatives. ### Where This Applies - **Fashion:** The popularity of punk accessories in mainstream fashion highlights the potential for designers to create and market counterculture-inspired fashion to a wider audience. - **Jewelry:** Dominic Jones' edgy and unique jewelry designs showcase the potential for innovation and disruption in the jewelry industry through bold and unconventional designs. - **Marketing and Advertising:** The collaboration between Dominic Jones, Matt Irwin, and Katie Shillingford suggests the potential for marketing and advertising industries to create impactful campaigns through strategic partnerships with complementary brands and creatives. ## Related on Trend Hunter - [Rugged Modern Holiday Accessories](https://www.trendhunter.com/trends/diesel-3.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Dynamic Bold Statement Jewelry](https://www.trendhunter.com/trends/chiyu.md) - [Punk History Apparel](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms.md) - [Artful Spikey Furniture Collections](https://www.trendhunter.com/trends/chet-lo.md) - [Retro Nightclub-Themed Collaborations](https://www.trendhunter.com/trends/charles-jeffrey-loverboy-1.md) - [Edgy Jewelry Collections](https://www.trendhunter.com/trends/mikimoto-x-chrome-hearts.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)