# Meaty Word Photography Dominic Episcopo Creates Type Art With Your Soon-to-Be Dinner By Peter Vallas | Published 2011-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dominic-episcopo References: [bit.ly](http://bit.ly/hdxkRo) & [episcopo](http://www.episcopo.com/) Renowned photographer Dominic Episcopo is famous for shooting [food](https://www.trendhunter.com/trends/cook-different). He made headlines a few years ago with his state-shaped steaks and his newest project is for those with a more acquired taste. Dominic Episcopo showcased his latest work at a festival called Meat America, where he took [ground beef](https://www.trendhunter.com/trends/meatcrafters), crafted it into words and objects and repackaged it for display. One would say a nice glass of red should accompany his art. **Implications** - In a day and age where consumers are inundated with marketing from the time they wake up until the time they go to sleep, a company can benefit by focusing on advertising that features [outlandish, gimmicky aesthetics](https://www.trendhunter.com/trends/legitimate-you). By luring consumers in with an unconventional angle, the company shows a commitment to originality, and a willingness to think (and act) outside of the box. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 64% | Activity: 48% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Gimmicky Advertising:** Opportunity for companies to attract consumers with unconventional and outlandish aesthetics in their marketing. - **Originality in Design:** Opportunity for companies to showcase their commitment to originality and stand out from competitors. - **Thinking Outside the Box:** Opportunity for companies to differentiate themselves by embracing unconventional ideas and approaches. ### Where This Applies - **Food and Beverage:** Opportunity for food and beverage companies to create unique and attention-grabbing packaging and presentations. - **Art and Design:** Opportunity for artists, designers, and creative agencies to explore unconventional approaches in their work. - **Advertising and Marketing:** Opportunity for advertising and marketing agencies to develop innovative campaigns that captivate consumer attention. ## Related on Trend Hunter - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Unusual Food Tattoo Challenges](https://www.trendhunter.com/trends/omaha-steak.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Hyperrealistic Food Art Exhibitions](https://www.trendhunter.com/trends/looks-delicious.md) - [Meat-Themed Brand Experiences](https://www.trendhunter.com/trends/jack-links-meat-retreat.md) - [Pizza-Inspired Artworks](https://www.trendhunter.com/trends/national-pepperoni-pizza-day.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Italian-American Food Mashups](https://www.trendhunter.com/trends/innovative-culinary-crossover.md)