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# In-Store Safe Spaces
Boots is Offering Support for Domestic Abuse Victims During COVID-19

By Laura McQuarrie | Published 2020-05-06 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/domestic-abuse-victims-during-covid19
References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Boots_launches_safe_spaces_in_store_for_domestic_abuse_victims/164677)

[Boots](https://www.trendhunter.com/trends/boots-1) is extending support to domestic abuse victims during COVID-19 by turning its in-store consultation rooms into safe spaces with the aid of UK crisis charity Hestia's UK Says No More campaign. According to Hestia, there's been a 47% increase in victims reaching out for advice via its domestic abuse app Bright Sky since the lockdown started. Those who are looking for an escape from an abusive relationship are able to visit a safe space in Boots pharmacies and contact [specialist domestic abuse services](https://www.trendhunter.com/trends/houston-area-women) for support and advice.

As Hestia’s Head of UK Says No More Lyndsey Dearlove describes, "We recognize that key workers in pharmacies hold a unique position within the community as a single point of contact for victims. By creating this safe space in Boots pharmacies, we hope many will be able to safely access support while following government guidelines."

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 45% | Activity: 41% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Why This Trend Is Growing

- **Safe Spaces for Victims:** Creating safe spaces in businesses can provide much-needed support and assistance for victims of domestic abuse.
- **Enhanced Support During COVID-19:** Businesses can adapt their services to offer enhanced support for vulnerable individuals during times of crisis.
- **Collaboration with Crisis Charities:** Partnering with crisis charities can help businesses effectively address pressing social issues and provide assistance to those in need.

### Industries Being Reshaped

- **Pharmaceutical Retail:** Pharmaceutical retail companies can create safe spaces within their stores to support victims of domestic abuse.
- **Charitable Organizations:** Charitable organizations like crisis charities can collaborate with businesses to establish safe spaces and provide support for vulnerable individuals.
- **Social Services:** Social service organizations can work with businesses to offer specialized support and advice for victims of domestic abuse.

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