# Haunting Domestic Violence Ads This World Cup Domestic Abuse PSA Will Chill You to the Bone By Vasiliki Marapas | Published 2014-06-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/domestic-abuse-psa References: [jezebel](http://jezebel.com/this-world-cup-domestic-violence-psa-will-haunt-you-1595759320) & [youtube](https://www.youtube.com/watch?v=VbISE9IM5Sk) This domestic violence PSA by Tender Education and Arts was created for its #StandUpWorldCup campaign. The PSA works to remind the public of the correlation between the World Cup and heightened levels of domestic violence. The video begins with a woman aggressively cheering [England](https://www.trendhunter.com/trends/nanzones) on in the tournament. Despite her encouraging cries, the team loses. Immediately, a dark cloud falls over the woman's face as she shuts the television off. "It's only a game"? Not when domestic violence rises by an astonishing 38% when England gets knocked out of the World Cup, according to a study by Lancaster University. The study states: "First, a match day trend showed the risk of domestic abuse rose by 26 percent when the English national team won or drew, and a 38 percent increase when the national team lost. Second, a tournament trend was apparent, as reported domestic abuse incidents increased in frequency with each new tournament." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 45% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Anti-domestic Violence Campaigns:** There's an opportunity for disruptive innovation in creating anti-domestic violence campaigns that are effective and can evoke strong emotions like the PSA created by Tender Education and Arts for the World Cup. - **Data-driven Initiatives:** There's an opportunity for innovative companies to leverage data and analytics tools to better understand the correlation between major events, such as the World Cup, and domestic violence rates. - **Empathy-driven Marketing:** There's an opportunity for companies to leverage empathy-driven marketing tactics to raise awareness around sensitive issues like domestic violence and encourage positive behavioral changes. ### Industries Being Reshaped - **Nonprofit:** Nonprofits working on issues related to domestic violence can leverage the power of emotionally-charged advertising campaigns to raise awareness and drive action. - **Advertising:** Advertising agencies can collaborate with nonprofits and leverage their expertise in storytelling, data analytics and marketing to create effective campaigns that drive awareness and change behavior. - **Social Media:** Social media platforms can use data analytics to identify at-risk individuals and then target them with ads and messaging that promote resources and support related to domestic violence prevention and awareness. ## Related on Trend Hunter - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Female Empowerment Campaigns](https://www.trendhunter.com/trends/enough.md)