# Powerful Skier Campaigns The Dolomiti Superski Ads Feature a Winged Horse Made from Snow By Leslie Chen | Published 2012-01-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dolomiti-superski References: [adsoftheworld](http://adsoftheworld.com/media/print/dolomiti_superski_bird) & [dolomitisuperski](http://www.dolomitisuperski.com/en-US/ski-holidays-11EN.html) Avid skiers will appreciate these Dolomiti Superski ads for their emphasis on super fast speeds. The campaign captures your attention right off the bat by letting its [stunning imagery](https://www.trendhunter.com/trends/pinterest-autumnwinter) speak for itself. Executed by advertising agency White, Red & Green in Italy, the Dolomiti Superski campaign features three different images of a skier zipping down a snowy hill. Each of the three ads illustrates a different animal which possesses great agility and speed: a winged horse, panther and bird. With the snow behind each skier forming these animals, it would't be surprising if you found yourself instantly imagining your own personal [ski adventure](https://www.trendhunter.com/trends/rudsaks-ski-collection). Let the Dolomiti Superski ads remind you of a wonderful [winter wonderland](https://www.trendhunter.com/trends/apres-ski-collection). ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 8% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Snow Sculpture Advertising:** Innovative advertising campaigns incorporating intricate sculptures made of snow to promote winter sports and destinations. - **Immersive Skiing Experiences:** Offering skiers more than just a run or slope to ski on by immersing them in unique and interactive experiences. - **Animal-inspired Sports Marketing:** Using animal imagery in sports marketing to highlight qualities such as speed, agility, and strength in a visually captivating way. ### Industries Being Reshaped - **Tourism:** Creating immersive, animal-inspired experiences for skiers as part of winter tourism campaigns. - **Advertising:** Leveraging snow sculpting techniques to create unique and eye-catching outdoor advertising campaigns. - **Sports Marketing:** Incorporating animal-inspired imagery and concepts into sports marketing campaigns to create visually engaging and memorable experiences for fans and audiences. ## Related on Trend Hunter - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Limited-Edition Artist-Designed Skis](https://www.trendhunter.com/trends/artistdesigned-ski.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md)