# Sleek Printed Swimwear Collections Dolly Presents a Look at its New Swimwear Collection By Amy Duong | Published 2023-10-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dolly References: [hypebeast](https://hypebeast.com/uk/2023/10/dolly-swimwear-rockaway-beach-collection-release-info) & [dolly.website](https://dolly.website/) Up-and-coming London-based brand Dolly presents a new collection that is shown off in a campaign that is shot in New York City, specifically its Rockaway Beach. The looks are modeled by Kaia Abraham and hang onto the last bit of summer. The capsule is made up of a [two-piece bikini](https://www.trendhunter.com/trends/triangls-mirage-drop) with the repeated 'DOLLY" lettering for a rebellious design language. Other looks include [illustrative florals](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) blooming captured in bright red and white tones. The tops have a matching bandana style for a great warm look. Additionally, dark purple tones also detail some of the new offerings. Rounding out the capsule are [matching buttoned tops, shorts](https://www.trendhunter.com/trends/sel-de-mer), and more -- it captures a more urban theme with bright patterning. Image Credit: Phoebe Plimmer, [hypebeast](https://hypebeast.com/uk/2023/10/dolly-swimwear-rockaway-beach-collection-release-info), [dolly.website](https://dolly.website/) ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 30% | Activity: 11% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Sleek Printed Swimwear:** The new Dolly swimwear collection showcases sleek printed designs with rebellious lettering and illustrative florals. - **Urban Themed Capsules:** The Dolly collection incorporates an urban theme with bright patterning and matching buttoned tops, shorts, and more. - **Bandana Style Tops:** Dolly's swimwear collection features tops with a matching bandana style, adding a warm and stylish touch. ### Industries Being Reshaped - **Fashion and Apparel:** The sleek printed swimwear trends can inspire innovation in the fashion and apparel industry, encouraging new designs and patterns. - **Swimwear and Beachwear:** The Dolly swimwear collection presents disruptive opportunities for the swimwear and beachwear industry, encouraging the incorporation of urban themes and unique design language. - **Graphic Design and Illustration:** The illustrative florals and rebellious lettering in Dolly's swimwear collection open up potential disruptive innovations in the graphic design and illustration industry, encouraging the exploration of new styles and techniques. ## Related on Trend Hunter - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md)