# Sultry Floral Lingerie Capsules Savage X Fenty Delivers Florals for the New 'Dolled Up' Collection By Kanesa D | Published 2022-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dolled-up References: [hypebae](https://hypebae.com/2022/8/savage-x-fenty-dolled-up-collection-rihanna-campaign-where-to-buy) & [savagex](https://www.savagex.com/) [Savage X Fenty](https://www.trendhunter.com/trends/savage-x-fenty-3) has launched a new ‘Dolled Up’ collection that stars the company’s CEO, Rihanna. The collection focuses on vintage aesthetics, providing consumers with [inclusive, size-friendly lingerie](https://www.trendhunter.com/trends/parade-that-lace) in [summer-ready colorways](https://www.trendhunter.com/trends/lorette-springsummer-collection) like bright orange, baby blue, and mint green. The campaign stars the multi-faceted singer Rihanna sharing garments from the August ‘VIP Box,’ which features camis, shorts, and other low-coverage silhouettes like bralettes, thongs, and more. Savage X Fenty prides itself on offering bra sizes from 32-46, bra cup sizes ranging from A-H, and underwear sizes from XS to 3XL. Each item features floral detailing as the central motif, and comes priced from $14.95-$69.95 USD. The new Savage X Fenty ‘Dolled Up’ collection is now available on the brand’s website. Image Credit: Savage X Fenty ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 93% | Activity: 62% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Inclusive Lingerie:** The rising trend of size-friendly, inclusive lingerie that offers a wider range of sizes and styles presents an opportunity for brands to tap into a more diverse audience. - **Vintage Aesthetics:** The trend towards vintage aesthetics in lingerie offers an opportunity for brands to offer unique and nostalgic designs that stand apart in a crowded market. - **Floral Motifs:** The trend of floral motifs in lingerie design presents an opportunity for brands to incorporate unique and intricate patterns that appeal to a wide range of consumers. ### Who This Affects Most - **Lingerie Industry:** As the demand for size-inclusive and unique lingerie grows, the lingerie industry has an opportunity to tap into a more diverse audience and offer innovative designs that stand out from the competition. - **E-commerce Industry:** The growing trend towards online shopping for intimate wear presents an opportunity for e-commerce businesses to offer a wider range of sizes and designs and increase customer satisfaction. - **Fashion Industry:** As lingerie fashion evolves to become more inclusive and diverse, the fashion industry can play a role in promoting body positivity and empowering women through their designs. ## Related on Trend Hunter - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md) - [Pointelle Intimates Capsules](https://www.trendhunter.com/trends/summer-of-intimates.md) - [Dainty Floral Loungewear](https://www.trendhunter.com/trends/floral-loungewear.md) - [Italian Swimwear Capsules](https://www.trendhunter.com/trends/oseree.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)