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# Video Game-Inspired Razors
Dollar Shave Club Releases the Call of Duty: Warzone Handle

By Kalin Ned | Published 2026-03-03 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/dollar-shave-clubs
References: [sknr.net](https://www.sknr.net/2026/03/02/dollar-shave-club-reveals-limited-edition-call-of-duty-warzone-razer-handle/)

![Video Game-Inspired Razors](https://cdn.trendhunterstatic.com/thumbs/602/dollar-shave-clubs.jpeg)

[Dollar Shave Club](https://www.trendhunter.com/trends/electric-shaving-line) has partnered with the [video game franchise Call of Duty](https://www.trendhunter.com/trends/little-caesars-call-of-duty) to release a limited-edition Call of Duty: Warzone Handle. This razor product is designed with an ergonomic tactical grip and six precision blades. The product is available exclusively at select Target stores.

The Dollar Shave Club x Call of Duty collaboration merges the precision and performance of a beloved gaming brand with the practical need for a [high-quality grooming tool](https://www.trendhunter.com/trends/dr-squatch-shaving-products). The Call of Duty: Warzone Handle's design emphasizes control and sharpness. The branding seeks to draw a parallel between aiming in the game and achieving a clean shave.

Priced accessibly at $10.99 for a starter set, the product offers the same quality razors Dollar Shave Club is known for, now packaged in a collectible format that will catch the eye of video game enthusiast.

Image Credit: Dollar Shave Club

## Trend Insights (Trend Hunter)

- Score: 7.5/10
- Popularity: 79% | Activity: 81% | Freshness: 66%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Gaming-branded Consumer Goods:** Branded gaming aesthetics applied to everyday products create crossover appeal that redefines category positioning and customer loyalty.
- **Gamified Product Design:** Tactile design cues and mechanic-inspired ergonomics turn functional items into immersive extensions of digital gameplay experiences.
- **Limited-edition Collectible Collaborations:** Scarce, co-branded releases drive urgency and secondary-market value, reshaping product life cycles and pricing strategies.

### Sectors Adopting This

- **Personal-care Grooming:** Grooming products infused with lifestyle or entertainment IP alter consumer expectations for form, storytelling, and perceived value.
- **Retail Partnerships:** Exclusive in-store drops and retailer-specific collaborations create differentiated distribution models that challenge omnichannel norms.
- **Consumer-collectibles Merchandise:** Collectible-grade consumer goods blur the line between utility and memorabilia, encouraging new monetization and secondary-market ecosystems.

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