# Low-Cost Home Scent Ranges The Dollar General True Living Air Care Collection Has 12 Scents By Michael Hemsworth | Published 2026-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dollar-general-true-living-air-care References: [drugstorenews](https://drugstorenews.com/dollar-general-debuts-new-true-living-air-care-collection)  The [Dollar General](https://www.trendhunter.com/trends/dollar-general-1) True Living Air Care collection has been unveiled by the discount retailer as a series of [home scent products](https://www.trendhunter.com/trends/hotel-collection) perfect for helping consumers to aromatically enhance their living space in a cost-conscious way. The product range features 12 trend-driven scent options that were developed with consumer feedback in mind and come in more than 30 item varieties. This includes candles, [wax melts](https://www.trendhunter.com/trends/scentmatch), fabric refresher sprays, air freshener sprays and more, which are each priced at $5 or less to maximize value. Vice President and Division Merchandise Manager of Cleaning, Paper and Pet Jenny O'Neill spoke on the Dollar General True Living Air Care collection saying, "Our customers want long-lasting fragrance options at price points that fit their everyday budgets. Our new True Living air care line delivers on that desire with beautiful scents, thoughtful elevated packaging and in a variety of forms—all for $5 and under." ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 86% | Activity: 91% | Freshness: 65% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Affordable Aromatics:** Growing consumer demand for sub-$5 scent products is enabling price-driven formulation and packaging innovations that challenge premium brand assumptions. - **Multi-format Fragrance Lines:** The convergence of candles, sprays, wax melts and fabric refreshers within a single collection is opening possibilities for modular scent systems and cross-format scent consistency. - **Consumer-driven Scent Design:** Data-informed development based on shopper feedback is driving highly targeted scent assortments that align closely with regional and demographic preferences. ### Industries Being Reshaped - **Discount Retail:** An emphasis on value-led home fragrance assortments positions discount chains to reshape private-label expectations through scale-driven sourcing and rapid assortment turnover. - **Home Fragrance Manufacturing:** Manufacturers focused on low-cost aromatics are exploring concentrated formulations, novel carriers and sustainable raw-material substitutions to maintain scent performance at lower price points. - **Consumer Packaged Goods Private Label:** Private-label CPG players are leveraging streamlined product development and localized flavor-scent profiling to offer high-perceived-value alternatives to established brands. ## Related on Trend Hunter - [All-Natural Air Fresheners](https://www.trendhunter.com/trends/premium-scented-oil-diffuser.md) - [Cottagecore Home Scent Ranges](https://www.trendhunter.com/trends/bath-body-works-spring-collection.md) - [Quiet Luxury Candle Collections](https://www.trendhunter.com/trends/yankee-candle-yc-collection.md) - [Aromatic Cost-Conscious Cleaning Products](https://www.trendhunter.com/trends/bloomz-cleaning-products.md) - [Laundry-Inspired Candles](https://www.trendhunter.com/trends/snuggle-x-homesick.md) - [Luxury-Inspired Dupe Fragrances](https://www.trendhunter.com/trends/alt-fragrances.md) - [Elevated Home Scent Lines](https://www.trendhunter.com/trends/home-fragrance-1.md) - [Reimagined Fall Home Fragrances](https://www.trendhunter.com/trends/scentair-modern-folklore-collection.md) - [Free-From Springtime Cleaning Products](https://www.trendhunter.com/trends/mrs-meyers-dewdrop.md)