# Canadian Beard-Honoring Ads This Humorous Ad Promotes 'Dollar Beard Club' Shipping to Canada By Ady Floyd | Published 2015-08-20 | Updated 2015-08-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dollar-beard-club References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-dollar-beard-club-dollar-shave-club-just-whole-lot-hairier-166484) & [dollarbeardclub](https://dollarbeardclub.com/) The newest commercial form [Dollar Beard Club](https://www.trendhunter.com/trends/the-club-campaign) is a spoof on the [Dollar Shave Club](https://www.trendhunter.com/trends/electric-shaving-line) ads. This particular ad focuses on the brand's [beard grooming products](https://www.trendhunter.com/trends/premium-grooming-brand) officially becoming available for Canadian purchase. The ad flows through a very Canadian-oriented setting. It begins with the brand's founder Chris seated on a throne and it proceeds to show him walking through a hockey arena. The Dollar Beard Club founder aggressively promotes the Canadian benefits of having a lush beard, all while maintaining a completely straight face. For example, as Chris walks into a locker room and sees a man shaving, he proceeds to take the man's razor toss it away and state "the only blades this country uses are the ones you lace up." The humor of this ad lies within the fact that it is a spoof on an existing ad, and that having a beard won't actually make you more of a man -- as it states. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 24% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Humorous Spoof Ads:** Opportunity to create humorous spoof ads that playfully mimic existing ads to promote products or services. - **Canadian-oriented Messaging:** Opportunity to incorporate Canadian themes and references in advertising to appeal to the Canadian market. - **Niche Beard Grooming Products:** Opportunity to develop and market specialized beard grooming products that cater to the growing beard trend. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to create and execute humorous spoof ads that resonate with consumers. - **E-commerce:** Opportunity for e-commerce platforms to expand their offerings by featuring niche beard grooming products. - **Personal Care:** Opportunity for personal care brands to develop and market specialized beard grooming products to meet the needs of the growing beard trend. ## Related on Trend Hunter - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md) - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Men's Grooming Expansions](https://www.trendhunter.com/trends/manscaped-1.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md)