# Sultry Summer Heat Spreads The Dolce Vita July 2011 Editorial Takes You on a Hot Vacation By Leslie Chen | Published 2011-07-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/dolce-vita-july-2011 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/07/holiday-zuzana-gredecka-by-anna-mrazek-kovacic-for-dolce-vita-july-2011-editorial.html) & [mode.newslicious.net](http://mode.newslicious.net/2011/07/holiday-zuzana-gredecka-by-anna-mrazek.html) Summer is the ideal time to jet off to a vacation-worthy destination, and the Dolce Vita July 2011 editorial illustrates exactly that. Model Zuzana Gredecka is the ideal muse for these sultry images. Captured in a pool and on a park bench, Gredecka shows off her long limbs in flowy pieces perfect for the summer heat. Let the Dolce Vita July 2011 photo shoot whisk you away to a land where all you have to worry about is your [next tanning destination](https://www.trendhunter.com/trends/escape-into-the-blue). **Implications** - Consumers in modern society are looking towards their products for a quick way to escape. Items featuring a [vacation-like aesthetic](https://www.trendhunter.com/trends/marie-oliver) are appealing to those who can't afford to take time off. In order to attract more customers, companies could focus on this desire for more fantastical elements. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Vacation-inspired Products:** Companies could capitalize on the desire for escapism by creating products that evoke the feeling of being on vacation. - **Fantastical Fashion:** Fashion brands have the opportunity to tap into the trend of flowy and breezy pieces that make people feel like they're in a resort. - **Virtual Travel Experiences:** Developing virtual reality or augmented reality travel experiences can provide an immersive getaway for those who can't physically go on vacation. ### Industries Being Reshaped - **Fashion:** The fashion industry can embrace the trend of vacation-inspired clothing to offer consumers an escape from reality. - **Tourism and Travel:** The tourism industry can explore virtual travel experiences as a way to attract customers who are yearning for a vacation-like experience. - **Personal Care and Beauty:** Beauty brands can create products that evoke the sensation of being on a tropical vacation to cater to consumers' desire for escapism. ## Related on Trend Hunter - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Designer Beach Resort Experiences](https://www.trendhunter.com/trends/beach-club-popup.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md)