# Flannel Shirts Return Dolce & Gabbana Pre-Fall 2008 By Ayman | Published 2008-05-16 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/dolce-pre-fall-2008-ads References: [fra.dolcegabbana.it](http://fra.dolcegabbana.it/2009/deg/deg.asp?toSection=adv_prefall) While we're just starting to warm up to the Spring and waiting for the Summer, [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign) are already over it. The [uber](https://www.trendhunter.com/trends/ynyshir) stylish fashion brand are wetting our appetite for the cold season with these brand new Pre-Fall 2008 ads. Shot by [famous fashion photographer](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) Mario Testino, the campaign features an assortment of top models including Abbey Lee, Giedre, Laura, Lyoka, and Martha. And besides their classic suits and mini dresses, it looks like the iconic flannel shirt is making a big comeback for both guys and girls. Bring in the cold! If you want to live in the moment and forget about the cold weather, check out Dolce & Gabbana's Spring/ Summer 2008 lookbook for men: ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 82% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Flannel Shirt Fashion:** The resurgence of flannel shirts in fashion presents an opportunity for clothing brands to create modern designs with sustainable and eco-friendly materials. - **Pre-fall Fashion Campaign:** Creating a pre-fall fashion campaign presents an opportunity for fashion companies to showcase their upcoming autumn and winter collections to create more buzz and anticipation. - **Gender-neutral Fashion:** The resurgence of flannel shirts as a unisex trend presents an opportunity for companies to create gender-neutral clothing lines and focus on inclusivity and diversity in their marketing strategies. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can take advantage of the resurgence of flannel shirts and create new collections for pre-fall and autumn/winter seasons. - **Sustainable Fashion Industry:** The resurgence of flannel shirts in fashion presents an opportunity for the sustainable fashion industry to create eco-friendly and ethically-made pieces with a modern twist. - **Marketing Industry:** The pre-fall campaign created by Dolce & Gabbana presents an opportunity for the marketing industry to come up with innovative and attention-grabbing campaigns for upcoming fashion collections. ## Related on Trend Hunter - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Textural Autumnal Shirts](https://www.trendhunter.com/trends/the-cabin-flannel.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md)