# Nonna Fashion Ads The Dolce & Gabbana Campaign Star Scene-Stealing Grandmothers By Meghan Young | Published 2014-12-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dolce-gabbana1 References: [refinery29](http://www.refinery29.com/2014/12/79984/dolce-gabbana-grandmas) & [dolcegabbana](http://www.dolcegabbana.com/) While some people might argue that the fashion industry is becoming more polarized with every passing day, others see it diversifying, which the latest ad campaign for [Dolce & Gabbana](https://www.trendhunter.com/trends/beach-clubs) shows. Brands are finding their muses in very unlikely places these days and this one is no exception. Although the Dolce & Gabbana Spring 2015 campaign stars typically beautiful models, it is a [group of grannies](https://www.trendhunter.com/trends/snif-naughy-nonna) that steal the spotlight. For the last few seasons, Dolce & Gabbana has been embracing the [theme of family](https://www.trendhunter.com/trends/jacquemus-brand-ambassador), so it is only natural that they would extend it to include more members. Utterly endearing, the promotional images nevertheless showcase the clothing and accessory designs beautifully, showing that brands and designers don't have to adhere to a cookie cutter formula. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 63% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Diversifying Models:** Fashion brands are finding unlikely muses, such as grandmothers, to diversify their promotional content. - **Embracing Unconventional Themes:** Fashion brands like Dolce & Gabbana are embracing unconventional themes like family to create innovative ad campaigns. - **Breaking Beauty Stereotypes:** Brands like Dolce & Gabbana are challenging beauty stereotypes by featuring models of all ages in their campaigns. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from diversifying their models and embracing unconventional themes for promotional content. - **Advertising:** Advertising agencies can help their clients target diverse audiences by showcasing unconventional models in their campaigns. - **Marketing:** Marketing professionals can innovate by embracing unconventional themes in their campaigns to break through stereotypes and target diverse audiences. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Branded Wedding-Themed Gifting Suites](https://www.trendhunter.com/trends/street-grandma-ugg.md) - [Familial Brand Ambassadors](https://www.trendhunter.com/trends/jacquemus-brand-ambassador.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Convention-Challenging AC Campaigns](https://www.trendhunter.com/trends/windfree.md)