# Wrinkly Sidekick Campaigns Dolce & Gabbana Surprise With Aging Background Models By Bianca | Published 2008-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dolce-gabbana-wrinkly-old-models References: [everydayfacts.wordpress](http://everydayfacts.wordpress.com/2008/11/10/dolce-and-gabbana-cruise-2009/?referer=sphere_related_content/) & [fashiontography.blogspot](http://fashiontography.blogspot.com/2008/12/dolce-gabbana-cruise-steven-klein.html) The 2009 [Dolce & Gabbana](https://www.trendhunter.com/trends/printed-sandal) Cruise collection is striking as is, but the designer duo fetched even more attention with some pretty eye-catching print advertisements. The 2009 [D&G](https://www.trendhunter.com/trends/skims-1) Cruise Collection ads feature overweight, overly tanned people in the background as well as leather-skinned women who look like they’ve been left on the beach for the last few decades, still maintaining their tans from the days of disco. Check out some more [Dolce and Gabbana ads](https://www.trendhunter.com/trends/la-famiglia-campaign) below. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 76% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Inclusive Advertising:** There is an opportunity for businesses to embrace inclusivity by featuring models who have unique and diverse physical appearances in their ad campaigns. - **Aging Beauty Standards:** A shift towards embracing aging and natural beauty opens opportunities for businesses to cater to an audience seeking authenticity. - **Shockvertising:** Opportunities exist for businesses to use controversial and unconventional advertising techniques to capture the attention of their audience. ### Industries Being Reshaped - **Fashion:** Fashion brands can capitalize on unique and diverse models to create more inclusive and representative collections, increasing their appeal to a broader audience. - **Beauty:** Beauty brands can tap into the growing trend of embracing aging and natural beauty by emphasizing the use of products that enhance rather than conceal natural features. - **Advertising:** The use of controversial and unconventional advertising techniques presents an opportunity for businesses to create memorable and impactful campaigns that stand out in a crowded market. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Age-Appropriate Skincare Campaigns](https://www.trendhunter.com/trends/thefaceof10.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Nostalgic Skincare Campaigns](https://www.trendhunter.com/trends/neutrogena-remembers.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md)