# Haute Hippie Campaigns The Dolce & Gabbana SS 2011 Ads Boast Fabulous Flower Power By Armida Ascano | Published 2011-01-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dolce-gabbana-ss-2011 References: [zombieandcandy](http://zombieandcandy.com/dg-springsummer-2011-campaign) & [dolcegabbana.it](http://www.dolcegabbana.it/) The Dolce & Gabbana SS 2011 campaign is a killer couture spread that will have you wishing for haute apparel and sunny weather. This naturalistic, sun-drenched spread is full of floral prints, long, flowing manes and marvelous bodies. Ultimately, the Dolce & Gabbana SS 2011 campaign pulls obvious inspiration from the flower-power youth of the late 1960s. Something about frolicking in a park rocking vivacious floral prints makes me wish I were on my way to Woodstock -- wearing some D&G, of course. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Floral Prints:** Opportunity for disruptive innovation in the fashion industry by creating sustainable and eco-friendly printing techniques for floral patterns. - **Naturalistic Campaigns:** Opportunity for disruptive innovation in the advertising industry by incorporating more nature-inspired themes and backdrops in campaigns to promote eco-consciousness. - **Nostalgic Fashion:** Opportunity for disruptive innovation in the fashion industry by modernizing retro fashion trends from the 1960s and making them relevant for contemporary consumers. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation in the fashion industry to create sustainable and eco-friendly clothing and accessories inspired by natural themes. - **Advertising:** Opportunity for disruptive innovation in the advertising industry to incorporate nostalgia and vintage aesthetics in campaigns to appeal to consumers seeking a sense of nostalgia. - **Textile Printing:** Opportunity for disruptive innovation in the textile printing industry to develop eco-friendly and sustainable printing techniques for floral patterns and designs. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Maximalist Summer Flip-Flops](https://www.trendhunter.com/trends/maximalist-summer-flipflops.md) - [Designer Beach Resort Experiences](https://www.trendhunter.com/trends/beach-club-popup.md) - [Collaborative Premium Flip-Flops](https://www.trendhunter.com/trends/printed-sandal.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Heavily Patterned Hospitality Designs](https://www.trendhunter.com/trends/beach-clubs.md)