# Designer Pajamas in Public Dolce & Gabbana's Sleepwear Inspired Spring 2009 Line By Bianca | Published 2008-06-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dolce-gabbana-pajama-menswear References: [origin.men.style](http://origin.men.style.com/fashion/collections/S2009MEN/review/DGABBANAMEN?mbid=flash) It's official. Men, if you haven't picked up something in blue yet, preferably powder blue, you're going to be out of style this season. Dolce & Gabbana proudly showcased a stunning Spring 2009 menswear collection which was very heavy on the blue, a theme we already saw at Gucci and Alessandro Dell'Acqua. What D&G offered that they didn't, however, was a pajama theme. Like [Prada's pajamas](http://www.trendhunter.com/trends/pajamas-in-public-because-prada-said-so) a few seasons back, Stefano Gabbana and Domenico Dolce designed a line of sleepwear-inspired looks for day. They contrasted the PJ-inspired looks with black rimmed, Buddy Holly-meets-Where's Waldo glasses, bronzed skin and slicked back, retro hairstyles. "The pajama theme underscored Dolce & Gabbana's new mantra: comfort," Style.com says. "Picture a pinstripe suit (foundation stone of the Dolce empire) with the jacket shawl-collared yet the trousers drawstrung, elastic of waist, and rolled of ankle. Such forgiving elegance! A silk denim tuxedo was another way to make the same point." Later in the show, the collection went from western-style pajama to a more oriental look, with silk robes printed with dragons enveloping the sculpted male models who wore matching bottoms to complete the stylishly cozy look. Dolce & Gabbana is the third big design house to emphasize blue this season. For alternate ways to wear the colour, check out out how [Gucci](http://www.trendhunter.com/trends/gucci-spring-2009-menswear)and [Alessandro Dell'Acqua](http://www.trendhunter.com/trends/alessandro-dellacqua-spring-2009) infused their spring lines with blue. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 76% | Activity: 52% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Pajama-inspired Fashion:** Disruptive innovation opportunity: Introduce comfortable sleepwear-inspired clothing for daywear, blurring the line between casual and formal attire. - **Emphasis on Blue Color:** Disruptive innovation opportunity: Develop innovative ways to incorporate the color blue into fashion designs, exploring new shades and combinations. - **Combining Western and Oriental Styles:** Disruptive innovation opportunity: Merge elements of Western and Oriental fashion to create unique and culturally diverse clothing collections. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Transform the fashion industry by introducing unconventional garment designs that challenge traditional norms. - **Textile Manufacturing:** Disruptive innovation opportunity: Explore new fabrics and materials suitable for comfortable daywear with a focus on luxurious sleepwear-inspired styles. - **Luxury Retail:** Disruptive innovation opportunity: Create a niche market for high-end sleepwear as a fashionable and acceptable alternative to traditional apparel for various occasions. ## Related on Trend Hunter - [Hospitality-Inspired Pajama Capsules](https://www.trendhunter.com/trends/hotel-pajamas-collection.md) - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Designer Beach Resort Experiences](https://www.trendhunter.com/trends/beach-club-popup.md) - [Limited-Edition Pajama Collabs](https://www.trendhunter.com/trends/brooks-brothers-x-lake-collection.md) - [Wallpaper-Inspired Pajama Ranges](https://www.trendhunter.com/trends/barneby-gates-and-stripe-stare.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md)