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# Military Jackets & Distressed Jeans
D & G Go Wilde with Men's Fall 2009 Collection

By Ayman | Published 2009-01-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dolce-gabbana-oscar-wilde-men-fall-2009-milan
References: [men.style](http://men.style.com/fashion/collections/F2009MEN/review/DGMEN) & [content.coutorture](http://content.coutorture.com/2718016)

While they splashed their mostly conservative Men’s Fall 2009 runway with a bit of color for their main [Dolce & Gabbana](https://www.trendhunter.com/trends/devotion-for-men) collection, the Italian duo went with a military vibe and a nod to Oscar Wilde in their D & G collection.

Set to the music of The Verve, Oscar Wilde quotes were displayed on the screen while the models showcased the Spring 2009 collection, which featured Ruritanian [military jackets](https://www.trendhunter.com/trends/studio-nicholson-fw25), distressed jeans and floral-printed velvets!

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 93% | Activity: 79% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Colorful Military Vibes:** Disruptive innovation opportunity: Create modern military-inspired fashion collections with vibrant colors.
- **Distressed Jeans Revival:** Disruptive innovation opportunity: Develop new techniques to distress jeans, giving them a unique and personalized look.
- **Floral-printed Velvets:** Disruptive innovation opportunity: Combine elegant floral patterns with plush velvet fabrics for a distinctive and luxurious aesthetic.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity: Integrate technology, such as smart fabrics or 3D printing, into fashion design and production processes.
- **Textile:** Disruptive innovation opportunity: Experiment with sustainable fabrics and eco-friendly dyeing methods to meet the growing demand for environmentally conscious textiles.
- **Music:** Disruptive innovation opportunity: Explore collaborations between fashion and music industries, creating unique experiences through runway shows or music video productions.

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