# Designer Song Challenges Dolce & Gabbana Music Video Contest Asks Fans to Dance and Sing By Katherinev123 | Published 2011-12-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dolce-gabbana-music-video References: [psfk](http://www.psfk.com/2011/12/dolce-gabbana-hosts-contest-offering-fans-the-chance-to-star-in-a-music-video.html) & [dolcegabbana](http://www.dolcegabbana.com/dgmusic/) If you love the fashion label [D&G](https://www.trendhunter.com/trends/boxes-nfts), then enter the [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign) music video contest and you could win a chance to be in the label's branded D&G music video. To enter, you and your friends just have to create a video clip with a special D&G music remix track and lyrics, both of which can be downloaded from the Dolce & Gabbana music video contest site. Then, record a 30-second video of you and your friends singing and dancing your hearts out to the track, making sure you show why "D&G is D&G, D&G is love." The best video clips will be featured in a final branded music video by Dolce & Gabbana. Submit your fun video clip -- you have until Jan. 9 -- by visiting the Dolce & Gabbana music video contest website. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 9% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **User-generated Fashion Videos:** There is a trend of fashion brands encouraging fans to create user-generated videos as a way to engage with their audience and promote their brand. - **Branded Music Video Contests:** The rise of branded music video contests offers an opportunity for fashion labels to involve their fans in the creative process and generate buzz for their brand. - **Social Media Influencer Partnerships:** Collaborating with social media influencers who have a passion for fashion can help brands reach a wider audience and increase engagement. ### Where This Applies - **Fashion:** The fashion industry can explore utilizing user-generated content through contests to create brand awareness and connect with their audience in a more interactive way. - **Music:** The music industry can partner with fashion brands to create music video contests and tap into the fanbase of these brands to promote new music releases. - **Advertising:** Advertising agencies can provide services to brands, helping them run and promote branded music video contests to increase brand visibility and engagement. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Luxury Fragrance Game Experiences](https://www.trendhunter.com/trends/dolce-gabbana3.md) - [Gamified Fashion Customizations](https://www.trendhunter.com/trends/dkny-x-fashionverse.md) - [Designer Beach Resort Experiences](https://www.trendhunter.com/trends/beach-club-popup.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Luxurious Italian Wine Collabs](https://www.trendhunter.com/trends/dolce-gabbana-x-donnafugata.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Super Bowl Commercial Contests](https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial.md)