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# Boxers in Briefs
The Dolce & Gabbana Milano Thunder Boxing Team in D & G Manderwear

By Armida Ascano | Published 2010-10-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dolce-gabbana-milano-thunder
References: [homotography.blogspot](http://homotography.blogspot.com/2010/10/dolce-gabbana-milano-thunder-italian.html) & [worldseriesboxing](http://www.worldseriesboxing.com/news/news/2010/10/milano-thunder-wsb-team-launch-name-and-logo.aspx)

As avid supporters of [male athleticism](https://www.trendhunter.com/trends/curb-chain-collection), the couture Kings known as D & G have recently announced the [Dolce & Gabbana](https://www.trendhunter.com/trends/boxes-nfts) Milano Thunder boxing team. This team of Italian beefcakes is officially sponsored by Dolce & Gabbana, and will be wearing the haute apparel in the ring and for photoshoots.

The featured gallery shows members of the Dolce & Gabbana Milano Thunder boxing team getting fitted for their [haute underwear](https://www.trendhunter.com/trends/manmade). I believe that this collaboration is the best of both worlds, and I look forward to seeing the team compete in November, 2010.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 82% | Activity: 100% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What Makes This Trend Stand Out

- **Athletic Fashion Sponsorships:** The collaboration between Dolce & Gabbana and the Milano Thunder boxing team showcases opportunities for fashion brands to sponsor athletic teams and showcase their apparel in a unique setting.
- **Haute Sportswear:** The haute apparel worn by the Dolce & Gabbana Milano Thunder boxing team highlights the potential for luxury fashion brands to create high-end sportswear collections that combine style and functionality.
- **Photogenic Athletes:** The photoshoots featuring the Dolce & Gabbana Milano Thunder boxing team demonstrate the marketability of athletes as models, presenting opportunities for fashion brands to collaborate with sports teams and promote their products through visually engaging campaigns.

### Sectors Adopting This

- **Fashion:** The collaboration between Dolce & Gabbana and the Milano Thunder boxing team demonstrates potential disruptive innovation within the fashion industry, as brands explore new avenues for product promotion and reach a wider audience.
- **Sportswear:** The partnership between Dolce & Gabbana and the Milano Thunder boxing team highlights the potential for disruption and innovation within the sportswear industry, as luxury fashion brands venture into the athletic apparel market.
- **Photography:** The photoshoots featuring the Dolce & Gabbana Milano Thunder boxing team showcase the growing intersection between fashion and photography, offering opportunities for disruption and innovation within the photography industry as brands explore unique collaborations with athletes and sports teams.

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