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# Flower-Inspired Nail Polish
The Dolce & Gabbana Love in Taormina Campaign Stars Monica Bellucci

By Meghan Young | Published 2013-06-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dolce-gabbana-love-in-taormina
References: [refinery29](http://www.refinery29.com/2013/06/49031/dolce-gabbana-summer-nail-polish) & [dolcegabbana](http://www.dolcegabbana.com)

The [Dolce & Gabbana](https://www.trendhunter.com/trends/beach-club-popup) Love in Taormina nail polish offers the perfect colors for the summer season. Inspired by a bouquet of Sicilian flowers, the hues are warm, rich and, of course, summery. It might also bring to mind a bowl of refreshing berries. While some women might want to embrace bolder, brighter polishes, this line ensures that the classic have been revamped for the modern fashionista.

Released with the promotional images of the Dolce & Gabbana Love in Taormina nail polish is an ad campaign starring Italian actress and model Monica Bellucci, who has been a face of the brand for some time now. Envisioned by the brand's makeup creative advisor, the one and only Pat McGrath, the [nail polish line](https://www.trendhunter.com/trends/nail-products) is comprised of five polishes and three new nail treatments.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 20% | Activity: 6% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Flower-inspired Nail Polish:** Opportunity for cosmetics companies to incorporate more natural and sustainable ingredients into their products.
- **Summer Nail Colors:** Opportunity for retailers to offer new and unique nail polish colors for the summer season.
- **Celebrity-endorsed Nail Polish:** Opportunity for marketing and advertising agencies to collaborate with famous figures to endorse new beauty products.

### Industries Being Reshaped

- **Cosmetics:** Opportunity for cosmetics companies to develop and market new, unique nail polish colors inspired by natural themes.
- **Retail:** Opportunity for retailers to showcase and sell new and trending nail polish colors to consumers.
- **Marketing & Advertising:** Opportunity for marketing and advertising agencies to collaborate with famous figures to endorse new beauty products and attract consumers.

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