# Studly Swim Models Dolce & Gabbana Intimo 2009 Campaign Makes a Splash By mediterranean | Published 2009-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dolce-gabbana-intimo-2009 References: [homotography.blogspot](http://homotography.blogspot.com/2009/06/dolce-gabbana-intimo-swimmer-mariano.html) & [dolcegabbana](http://www.dolcegabbana.com/) After their collaboration with the Milano Beach Soccer team for their Gym collection last year, [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign) turn to the [Italian national swimming team](https://www.trendhunter.com/trends/surface-athletic) to model their Intimo underwear in the new 2009 ad campaign. Shot by frequent [D&G](https://www.trendhunter.com/trends/skims-1) photographer Mariano Vivanco, the ads feature five swimmers from the Italian national team — Alessandro Terrin, Nicola Cassio, Paolo Bossini, Emiliano Brembilla, and Mirko Di Tora. The campaign was shot at the Circolo Aniene de Roma, Rome’s historical swimming arena. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 95% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Swimwear Modeling:** Opportunity for brands to collaborate with professional swimmers to market swimwear products. - **Athlete Endorsements:** Increasing trend of using professional athletes to promote fashion and underwear brands. - **Sports-inspired Advertising:** Growing trend of featuring sports teams and athletes in fashion campaigns for a unique and dynamic appeal. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore collaborations with athletes to drive brand awareness and increase sales of their products. - **Underwear:** Underwear brands can leverage athlete endorsements to position their products as performance-enhancing and stylish. - **Sports Marketing:** Sports marketing agencies can work with fashion brands to develop innovative campaigns that target sports enthusiasts and fashion-forward consumers. ## Related on Trend Hunter - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Safe Consumption Swimmer Campaigns](https://www.trendhunter.com/trends/malibu-dont-drink-and-dive.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Designer Beach Resort Experiences](https://www.trendhunter.com/trends/beach-club-popup.md) - [Performance Swimwear Brands](https://www.trendhunter.com/trends/surface-athletic.md) - [Swimming-Themed Soda Campaigns](https://www.trendhunter.com/trends/this-is-my-taste-campaign.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md)