# Embellished Eyewear Campaigns The Dolce & Gabbana Eyewear Collection is Bold and Feminine By Meghan Young | Published 2016-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dolce-gabbana-eyewear References: [fashiongonerogue](http://www.fashiongonerogue.com/dolce-gabbana-eyewear-spring-2016-campaign/) & [dolcegabbana](http://www.dolcegabbana.com/) The sun is shining and the weather is warming up -- at least for those living in the Northern Hemisphere -- and what better way to welcome the summer season than with these embellished designs from the [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign) Eyewear collection? Although there are some tamer looks, it's the big decorated frames that easily steal the show. The Dolce & Gabbana Eyewear [spring 2016 ad campaign](https://www.trendhunter.com/trends/bouquet-collection-1) stars models He Cong, Paulina Horau, Luma Grothe, Leila Nda and more. They are captured wearing equally ornate outfits as they take selfies and hang out with each other. As rich and colorful as previous campaigns coming out of the Italian fashion house, it's easy to see how the designs are often associated with warmer weather. Women will look stylish and sophisticated in these frames. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 43% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Embellished Eyewear:** Opportunity for eyewear brands to incorporate bold and feminine embellishments into their designs. - **Ornate Fashion Campaigns:** Opportunity for fashion brands to create elaborate and visually stunning ad campaigns. - **Selfie Culture:** Opportunity for companies to tap into the popular trend of taking selfies and incorporate it into their marketing strategies. ### Who This Affects Most - **Eyewear:** Disruptive innovation opportunities include developing eyewear collections with bold and decorative frames. - **Fashion:** Disruptive innovation opportunities include creating ornate and visually striking fashion campaigns. - **Marketing:** Disruptive innovation opportunities include incorporating selfie culture into advertising and promotional efforts. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Whimsical Premium Eyewear Collections](https://www.trendhunter.com/trends/2024-collection.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md)