# Designer Drinks The Dolce & Gabbana Cocktail Makes for Fashionable Drinking By Allison Love | Published 2010-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dolce-gabbana-cocktail References: [cocoperez](http://cocoperez.com/2010-06-14-get-drunk-off-dolce-gabbana) & [reuters](http://www.reuters.com/article/idUSTRE65A4LI20100611) Fashion houses certainly are branching out these days, just look at the [Dolce & Gabbana](https://www.trendhunter.com/trends/dolce-gabbana-x-donnafugata) cocktail that the fashion duo have created for men's fashion week in Milan. In addition to the [designer cocktail](https://www.trendhunter.com/trends/olivier-rousteing), Dolce & Gabbana have opened up bars in some of their stores (namely the Milan and Shanghai branches). Drinking and shopping is a dangerous combo (at least for me) and I'm interested in seeing how much higher their sales are in those particular locations! Regardless, the Dolce & Gabbana cocktail will definitely be the first of many [designer drinks](https://www.trendhunter.com/trends/deko-cocktails). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 52% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Designer Drinks:** Fashion houses are branching into the beverage industry creating designer drinks. - **In-store Bars:** Designer brands are adding bars in their stores, creating unique shopping experiences. - **Fashionable Drinking:** Drinking and fashion are being combined in innovative ways creating unique and stylish experiences. ### Sectors Adopting This - **Beverage Industry:** Beverage companies can partner with designer brands to create signature drinks, targeting consumers interested in unique experiences. - **Retail Industry:** Retailers can add bars in their stores to create unique and engaging experiences for customers, increasing foot traffic and sales. - **Fashion Industry:** Fashion brands can continue to expand their brand by branching into the beverage industry and creating designer drinks that align with their brand message. ## Related on Trend Hunter - [Fashion Brand Cocktails](https://www.trendhunter.com/trends/gucci-elisir-delicriso.md) - [Luxurious Italian Wine Collabs](https://www.trendhunter.com/trends/dolce-gabbana-x-donnafugata.md) - [Heavily Patterned Hospitality Designs](https://www.trendhunter.com/trends/beach-clubs.md) - [Fashion Lifestyle Cocktail Mixers](https://www.trendhunter.com/trends/kate-spade-cocktail-mixers.md) - [Designer Beach Resort Experiences](https://www.trendhunter.com/trends/beach-club-popup.md) - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [Versatile RTD Cocktails](https://www.trendhunter.com/trends/the-cocktail-collection.md) - [Cocktail-Inspired Fragrances](https://www.trendhunter.com/trends/pepe-jeans-london-fragrances.md) - [Ready-to-Pour Dessert Cocktails](https://www.trendhunter.com/trends/deluxe-desserts-cocktails.md)