# Sicilian Eyewear Marketing The Latest Dolce & Gabbana Campaign By Jana Pijak | Published 2015-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dolce-gabbana-campaign References: [designscene.net](http://www.designscene.net/2015/03/dolce-gabbana-eyewear-spring-summer-2015.html) & [dolcegabbana](http://www.dolcegabbana.com) The Dolce & Gabbana campaign for Spring/Summer 2015 showcases the luxury label's eyewear accessories. Blending Italian and Spanish influences, the advertorial features Bianca Balti, Blanca Padilla, Irina Sharipova and others. Captured by Domenico Dolce, this [cultural eyewear ad](https://www.trendhunter.com/trends/hookipa-ultra-campaign) even features bullfighter José Maria Manzanares and an elderly model who also dons the label's gorgeous shades. When it comes to wardrobe, this campaign highlights [embroidered dresses and printed menswear pieces](https://www.trendhunter.com/trends/la-famiglia-collection) that are loosely inspired by traditional matador uniforms. This Spring/Summer Dolce & Gabbana campaign references cultural fashions and is a contemporary translation of vintage Sicilian styles. From its wardrobe and eyewear accessories to its Flamenco-themed hair styling, the advertorial illustrates Sicily's diverse blend of Italian and Spanish cultures. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 61% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Cultural Fashion:** There is a disruptive innovation opportunity in creating cultural-inspired fashion that blends different influences. - **Vintage Style:** Opportunities exist in translating vintage fashion styles into contemporary collections. - **Blend of Cultures:** Creating products or campaigns that showcase the unique fusion of multiple cultures can lead to disruptive innovation. ### Where This Applies - **Fashion:** The fashion industry can explore the opportunity to incorporate cultural inspirations into their designs and marketing strategies. - **Eyewear:** There is potential for disruptive innovation in the eyewear industry by incorporating cultural influences in design and marketing. - **Advertising:** The advertising industry can explore the opportunity to create campaigns that highlight the blend of different cultures. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Luxurious Italian Wine Collabs](https://www.trendhunter.com/trends/dolce-gabbana-x-donnafugata.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Designer Beach Resort Experiences](https://www.trendhunter.com/trends/beach-club-popup.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)