# Airport Security Fashion Ads Dolce & Gabbana Go Heist for D & G Time & Jewels By Ayman | Published 2008-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dolce-gabbana-airport-commercial-time-jewels-mario-testino References: [fashiontography.blogspot](http://fashiontography.blogspot.com/2008/12/d-g-time-mario-testino-commercials.html) & [dolcegabbana](http://www.dolcegabbana.com/) [Dolce & Gabbana](https://www.trendhunter.com/trends/dolce-gabbana-x-donnafugata) have collaborated with Mario Testino to direct the new D&G Time and D&G Jewels commercials. The spots have a theme of international heist, depicting a young couple trying to smuggle [jewels and watches](https://www.trendhunter.com/trends/diesel-3) they stole and pass through the airport security check. The four commercials start with the same sequence, including a brilliant drop of the bag to the floor which displays the pieces of the new collection in a way that doesn’t impose on the sequence. There are two versions of the D&G Time and D&G Jewel commercial, alternating between the man and the woman getting busted. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 15% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Airport Security Fashion:** Opportunity to create stylish and functional fashion items specifically designed for airport security checkpoints. - **International Heist Theme:** Opportunity to incorporate elements of thrill and suspense into advertising campaigns across various industries. - **Collaborative Commercials:** Opportunity for brands to collaborate with renowned photographers or directors to create unique and memorable advertising content. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to innovate and create travel-friendly clothing and accessories that comply with airport security measures. - **Advertising:** Opportunity for advertising agencies to explore creative storytelling techniques inspired by heist themes for their clients' campaigns. - **Film and Entertainment:** Opportunity for film studios and entertainment companies to incorporate heist elements into their movie plots and marketing strategies. ## Related on Trend Hunter - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Fashion-Inspired Luggage Campaigns](https://www.trendhunter.com/trends/jet-gala.md) - [Heavily Patterned Hospitality Designs](https://www.trendhunter.com/trends/beach-clubs.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Designer Beach Resort Experiences](https://www.trendhunter.com/trends/beach-club-popup.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Rugged Modern Holiday Accessories](https://www.trendhunter.com/trends/diesel-3.md)