# Reverse Gender Advertising The New Dolce and Gabbana Madonna Mens Campaign By Jacqueline Parrish | Published 2009-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dolce-and-gabbana-madonna References: [cocoperez](http://cocoperez.com/?from=PH&p=48477) & [dolcegabbana](http://www.dolcegabbana.com/) For their next ad campaign, Dolce and Gabbana is collaborating with Madonna . What is so odd about this collaboration is that she is being used for their [menswear campaigns](https://www.trendhunter.com/trends/tough-guys-soft-sweaters). The glamorous design duo is teaming up with iconic pop songstress Madonna and the Dolce and Gabbana Madonna ad will be shot next month by [famed celebrity photographer](https://www.trendhunter.com/trends/alessandro-micheles) Steven Klein. It should be interesting to see how Steven Klein shoots her as an advocate for [fashionable menswear](https://www.trendhunter.com/trends/boss-bottled-beyond). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 41% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Gender-role Reversal Advertising:** Disruptive Innovation Opportunity: Brands can expand their target market by challenging traditional gender norms in advertising and featuring unexpected brand ambassadors. - **Collaborative Advertising:** Disruptive Innovation Opportunity: Brands can tap into the fan base of a celebrity or icon by featuring them in unexpected ways to help capture and maintain customer attention. - **Breaking Gender Stereotypes in Fashion:** Disruptive Innovation Opportunity: Fashion brands can lead the way in breaking down traditional gender stereotypes by pushing boundary-breaking designs and advertising that ares more inclusive of individuals of all gender identities. ### Sectors Adopting This - **Fashion:** Disruptive Innovation Opportunity: Fashion brands can benefit by breaking traditional gender stereotypes and appealing to customers who stand in support of gender equality. - **Advertising & Marketing:** Disruptive Innovation Opportunity: Advertising agencies can challenge their clients to break down traditional gender norms in advertising, resulting in fresh and creative campaigns that connect with consumers. - **Entertainment:** Disruptive Innovation Opportunity: Celebrities and icons can leverage their fan base and personal brand by appearing in unexpected and boundary-breaking collaborations. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md)