# Skinny Male Swimshorts Dolce and Gabanna's Mens Swimwear Heats Up the Beach By Andrew Robichaud | Published 2009-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dolce-and-gabannas-mens-swimwear References: [luxist](http://www.luxist.com/2009/05/25/dandg-mens-swimwear/) & [bergdorfgoodman](http://www.bergdorfgoodman.com/store/catalog/prod.jhtmljsessionid=2VB4GXVGMXZJMCQAAKLRPVQ?itemId=prod38880060&eItemId=prod38880060&cmCat=search&searchType=MAIN&parentId=&icid=&rte=/search.jhtml?No=20&Ntt=men%27s+swimwear%) These Dolce and Gabanna [men's swimsuits](https://www.trendhunter.com/trends/lacoste-swimwear-collection) are not for the faint of heart (or self conscious). The sleek and slender black trunks come in a variety of [shorter bathing suit sizes](https://www.trendhunter.com/trends/hybrid-short) (above knee to higher above the knee). With each pair labeled with the status-signifying [D&G](https://www.trendhunter.com/trends/il-pranzo-campaign) logo and a $300+ price tag, these swimsuits are a good way to attract all the beach attention you desire (or don't desire). **Implications** - Businesses that are willing to push the boundaries of custom and convention within their industry are more likely to garner both the attention and admiration from consumers. While a company that plays it safe is likely to generate steady profits, a company that is willing to introduce an alternative or contrasting concept to the norm will create significant amounts of buzz from which they will profit greatly. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 93% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Bold Men's Swimwear:** Introducing eye-catching and unconventional men's swimwear designs that challenge traditional styles. - **Status Symbol Fashion:** Emphasizing brand logos and high price tags to create a sense of exclusivity and attract attention on the beach. - **Shorter Swim Trunks:** Catering to the demand for shorter bathing suit sizes, offering above knee to higher above the knee options for men's swimwear. ### Industries Being Reshaped - **Fashion Retail:** Opportunities for fashion retailers to offer bold, unconventional men's swimwear options that appeal to consumers looking to make a fashion statement. - **Luxury Goods:** Disruptive innovation opportunities for luxury brands to incorporate their logos and high price tags on swimwear, creating a new status symbol fashion trend. - **Sports Apparel:** Meeting the demand of customers who prefer shorter lengths in their swim trunks, opening up new opportunities for sports apparel companies to innovate and offer different styles. ## Related on Trend Hunter - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Limited-Edition Swim Trunks](https://www.trendhunter.com/trends/mack-weldon-x-bather.md) - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md) - [Designer Beach Resort Experiences](https://www.trendhunter.com/trends/beach-club-popup.md) - [Hybrid Short Designs](https://www.trendhunter.com/trends/hybrid-short.md) - [Maximalist Summer Flip-Flops](https://www.trendhunter.com/trends/maximalist-summer-flipflops.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md)