# Realistic Theater Surround Sound The Dolby Atmos Audio System Produces Natural Noises By Meghan Young | Published 2012-04-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/dolby-atmos References: [theverge](http://www.theverge.com/2012/4/24/2971838/dolby-atmos-theater-audio-platform) & [dolby](http://www.dolby.com) The [Dolby](https://www.trendhunter.com/trends/dolby-and-tcl) [Atmos](https://www.trendhunter.com/trends/cadillac-2026-electric-vehicle) audio system will bring more natural sounds to movie theaters around the world. It uses a process dubbed adaptive rendering, which helps to direct sounds to simulate specific situations in the film being watched. For instance, if in a particular scene an actor is captured in a car while on a rainy day, the Dolby Atmos system will make it sound as if the rain is actually coming from above. Launching later this year in the United States, Europe, China and Japan, the Dolby Atmos system is capable of transmitting up to 128 simultaneous and lossless audio inputs on up to 64 discrete speaker feeds. Pair it with the [D-Box theater seats](http://www.trendhunter.com/trends/rollercoaster-meets-movie-theater-motion-activated-seats) and movie-goers might as well be in the film. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 10% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Realistic Theater Surround Sound:** The Dolby Atmos audio system brings natural sounds and adaptive rendering to movie theaters, providing a disruptive innovation opportunity for enhanced cinematic experiences. - **Adaptive Rendering:** The Dolby Atmos audio system uses adaptive rendering to simulate specific situations in films, creating an opportunity for disruptive innovation in the audio technology industry. - **Lossless Audio Transmission:** The Dolby Atmos system can transmit up to 128 simultaneous and lossless audio inputs on multiple speaker feeds, presenting an opportunity for disruptive innovation in the audio transmission industry. ### Sectors Adopting This - **Movie Theater Industry:** The Dolby Atmos audio system enhances the cinematic experience, creating disruptive innovation opportunities for movie theaters to attract and engage audiences. - **Audio Technology Industry:** The Dolby Atmos audio system's adaptive rendering technology presents disruptive innovation opportunities for companies in the audio technology industry to create more immersive and realistic audio experiences. - **Audio Transmission Industry:** The Dolby Atmos system's capability to transmit lossless audio on multiple speaker feeds provides disruptive innovation opportunities for companies in the audio transmission industry to improve audio quality and delivery. ## Related on Trend Hunter - [Immersive TV Audio Systems](https://www.trendhunter.com/trends/dolby-and-tcl.md) - [Audio-Enhanced Auto Designs](https://www.trendhunter.com/trends/cadillac-2026-electric-vehicle.md) - [Cutting-Edge TV Audio Systems](https://www.trendhunter.com/trends/tv-audio-system.md) - [Cinema-Grade Sound Systems](https://www.trendhunter.com/trends/beosound-theatre.md) - [Unified Wireless Audio Experiences](https://www.trendhunter.com/trends/dolby-atmos-flexconnect.md) - [Cinema-Inspired Speaker Systems](https://www.trendhunter.com/trends/hisense-ht-saturn-surround-sound-system.md) - [Immersive In-Car Audio Systems](https://www.trendhunter.com/trends/pioneer-sphera.md) - [Desktop Audio Systems](https://www.trendhunter.com/trends/thunder-duo-max.md) - [Advanced Surround Sound Soundbars](https://www.trendhunter.com/trends/samsung-soundbars.md)