# Pop Star Live Performances Vevo Set to Release Doja Cat's Official Live Performance Series on Roku By Niko Pajkovic | Published 2022-02-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/doja-cat1 References: [mediaplaynews](https://www.mediaplaynews.com/the-roku-channel-vevo-partner-for-doja-cat-live-performance-series/) & [roku](https://www.roku.com/en-ca/) Online video network Vevo has announced that it will be partnering with streaming platform [Roku](https://www.trendhunter.com/trends/roku) to deliver an exclusive release of Doja Cat’s Official Live Performance series. This means that Roku will be the sole distributor of this highly-anticipated digital music event. Roku Channel users will be able to watch Doja Cat's one-of-a-kind long-form video 'Planet Her' as well as view long-form versions of her live performance of 'Ain’t Shit, 'Need to Know, and 'Love to Dream.' This isn't the first time the [superstar musician](https://www.trendhunter.com/trends/doja-cat-2) has worked with Vevo. In fact, Doja Cat was named a Vevo LIFT artist in 2020, upon which she released exclusive performances of 'Streets' and 'Say So', as well as a unique short film titled 'The Tale of Becoming Doja Cat.' For those interested, Doja Cat’s Official Live Performance series will be available on Roku starting February 7. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 32% | Activity: 46% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Exclusive Live Performance Series:** Opportunity for artists to partner with streaming platforms and video networks to produce and release exclusive live performance series. - **Long-form Music Videos:** Opportunity for artists to create and release long-form music videos as a complement to their live performance series. - **Personalized Digital Music Events:** Opportunity for streaming platforms to deliver personalized digital music events to their users by partnering with artists and video networks. ### Sectors Adopting This - **Music Streaming Platforms:** Streaming platforms can partner with popular artists and video networks to create exclusive digital music events that appeal to their users and differentiate them from competitors. - **Video Networks:** Video networks can collaborate with artists and streaming platforms to produce and distribute exclusive live performance and music video content to viewers. - **Live Event Production Companies:** Live event production companies can leverage their expertise to partner with artists and streaming platforms to produce high-quality, personalized digital music events for audiences worldwide. ## Related on Trend Hunter - [TV Music Streaming Apps](https://www.trendhunter.com/trends/roku.md) - [Streaming Service Channel Expansions](https://www.trendhunter.com/trends/roku-live.md) - [Nordic TV Content Expansions](https://www.trendhunter.com/trends/viaplay-group.md) - [Free-of-Charge Live Sports Channels](https://www.trendhunter.com/trends/roku-sports-channel.md) - [Integrated Streamed Sports Platform](https://www.trendhunter.com/trends/roku-3.md) - [Pro-Grade Streaming Device TVs](https://www.trendhunter.com/trends/roku-pro-series-tvs.md) - [Home Security System Upgrades](https://www.trendhunter.com/trends/rokus-new-updates.md) - [Streaming-Integrated Ad Ratings](https://www.trendhunter.com/trends/oneview.md) - [Comedic Streaming Service Livestreams](https://www.trendhunter.com/trends/neflix-livestream.md)