# Engaging Collaborative Bottles The Doja Cat LIFEWTR Bottles Unlock Digital & In-Person Activations By Laura McQuarrie | Published 2021-11-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/doja-cat-lifewtr References: [prnewswire](https://www.prnewswire.com/news-releases/doja-cat-taps-lifewtr-to-help-fans-get-into-her-drip-and-unlock-access-to-vip-concert-tickets-planet-her-inspired-activations-and-merch-through-latest-collaboration-301415301.html) & [pepsico](http://www.pepsico.com/) A series of premium Doja Cat [LIFEWTR](https://www.trendhunter.com/trends/marsai-martin) bottles have been created following the release of the artist's new album and these products give consumers the chance to unlock exclusive experiences and prizes. Fans have the opportunity to access digital and in-person activations such as VIP access to upcoming concerts, Planet Her apparel, autographed CDs and even Doja Cat's line of BH [Cosmetics](https://www.trendhunter.com/trends/elf-cosmetics-and-stanley) and Bliss lights. There is a Get Into My Drip augmented reality filter that can be found on the [Instagram](https://www.trendhunter.com/trends/gold-tumbler) pages of both LIFEWTR and Doja Cat and it promises to transport fans into a "virtual extraterrestrial vortex" when they take a selfie. Fans will even get to see the limited-edition bottles make their debut in the video release for Doja Cat's new hit Get Into It (Yuh.) ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 86% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Interactive Beverage Packaging:** Develop interactive packaging for premium beverages that give consumers access to exclusive experiences and prizes. - **Augmented Reality Brand Activation:** Leverage augmented reality filters to create unique experiences for fans and promote new products. - **Celebrity Collaborations:** Partner with popular figures to release exclusive products that offer added value to consumers. ### Industries Being Reshaped - **Beverage Industry:** Create interactive and personalized packaging for premium beverages to attract consumers looking for unique experiences. - **Marketing Industry:** Leverage augmented reality and celebrity collaborations to create unique and engaging experiences for consumers and promote products. - **Entertainment Industry:** Partner with musicians and celebrities to launch exclusive products and offer fans a chance to access unique experiences and merchandise. ## Related on Trend Hunter - [AR Sports Drink Bottles](https://www.trendhunter.com/trends/sports-drink-bottles.md) - [Black Artist-Promoting Campaigns](https://www.trendhunter.com/trends/marsai-martin.md) - [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md) - [Interactive Juice Boxes](https://www.trendhunter.com/trends/mega-back-to-school.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Model-Backed Chrome Bottles](https://www.trendhunter.com/trends/adriana-lima-and-waterdrop.md) - [Imaginative Liqueur Metaverses](https://www.trendhunter.com/trends/hpnoverse.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md)