# Celebrity-Starring Super Bowl Ads Taco Bell Recruits Doja Cat for its New Super Bowl Advertisement By Kanesa D | Published 2025-01-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/doja-cat-2 References: [nrn](https://www.nrn.com/node/438664) & [tacobell](https://www.tacobell.ca/)  [Taco Bell](https://www.trendhunter.com/trends/drivethru-cams) recently unveiled a new teaser for its [Super Bowl commercial](https://www.trendhunter.com/trends/lays-super-bowl-ad) ahead of the restaurant's appearance in the final ad spot on Sunday, February 9, 2025. The commercial features Doja Cat, a Grammy Award-winning rapper and singer, as she photobombs a pair of fans at the Taco Bell Live Más Drive-Thru Cams, which provides guests with a chance to appear in the final Super Bowl ad. The company claims over 3,000 customers have already visited the drive-thru cams, engaging in a variety of activities such as renewing vows and sharing ultrasound photos while attempting to score a spot in the commercial. “Fans really showed up and showed out at our Live Más Drive-Thru Cams — from bringing their friends and entire family, to renewing vows and sharing ultrasound photos, they demonstrated what it means to live más going through the Taco Bell drive-thru, and we can’t wait to give them the spotlight at one of the biggest commercial stages of the year [...]” chief marketing officer Taylor Montgomery said in a statement. Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 66% | Activity: 75% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-driven Marketing:** Leveraging high-profile celebrities like Doja Cat in advertisements can enhance brand visibility and disrupt traditional marketing by aligning with cultural influencers. - **Interactive Consumer Engagement:** Creating interactive experiences such as the Live Más Drive-Thru Cams encourages consumer participation and integrates audience input, challenging conventional advertisement strategies. - **User-generated Content Campaigns:** Involving customers directly in campaign content through submissions blurs the line between consumer and creator, fostering a shared brand narrative that disrupts passive consumption. ### Where This Applies - **Fast Food Industry:** The emphasis on engaging marketing strategies and celebrity partnerships signals a shift in how fast food brands connect with consumers, emphasizing innovative advertising methods. - **Entertainment Marketing:** The integration of entertainment elements and audience participation in marketing highlights a cross-industry merger, where creating memorable narratives becomes as crucial as the product itself. - **Advertising & Media:** As standard advertisements evolve to include interactive elements and celebrity appearances, the industry faces transformation towards creating experiential and narrative-driven content. ## Related on Trend Hunter - [Super Bowl Drive-Thru Commercials](https://www.trendhunter.com/trends/drivethru-cams.md) - [Musician-Starring QSR Collaborations](https://www.trendhunter.com/trends/omar-apollo-1.md) - [Super Bowl Commercial Contests](https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial.md) - [Comedian QSR Breakfast Campaigns](https://www.trendhunter.com/trends/taco-bell-breakfast-with-peter.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Branded Taco Swaps](https://www.trendhunter.com/trends/taco-swap.md) - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md) - [Taco Discovery Boxes](https://www.trendhunter.com/trends/taco-discovery-box.md)