# Responsibility-Evading Tanks The 'Doing Real Stuff Sucks' Shirt Avoids Adulthood Responsibilities By Vasiliki Marapas | Published 2013-10-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/doing-real-stuff-sucks-shirt References: [fancy](http://fancy.com/things/241670720122263451/DRSS-Tee-by-Local-Heroes) & [localheroesstore](http://localheroesstore.com/index.php/pln/tees/drss-men.html) The 'Doing Real Stuff Sucks' shirt by Local Heroes tells it like it is: taking care of your own affairs can be a drag. Being an adult is unfortunately full of "real" responsibilities like paying your bills, cooking your own meals and cleaning your apartment -- it's no wonder that some of us want to escape the realities of adulthood for just a little while longer. The shirt was popularized by teen pop artist Justin Beiber who has been photographed both in the T-shirt and sweater versions of the shirt. If you're content to extend your stay at mom's -- if only for the fact that she does your laundry -- then this shirt would be perfect for you. On days when [video games are your top priority](https://www.trendhunter.com/trends/jobstacle-course), throw this tee on so no one will mistake you for an adult. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 64% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Escapism Clothing:** Opportunity for disruptive innovation in the apparel industry to cater to consumers' desire to escape adulthood responsibilities through clothing. - **Anti-adulthood Culture:** Opportunity for disruptive innovation in the entertainment industry to create new products catering to consumers' desire for anti-adulthood culture. - **Youthful Marketing:** Opportunity for disruptive innovation in the marketing industry to target youthful and carefree consumers through relatable messaging and branding. ### Who This Affects Most - **Apparel:** The apparel industry can seize the opportunity of creating escapism clothing to cater to consumers' desire to escape adulthood responsibilities. - **Entertainment:** The entertainment industry can tap into the anti-adulthood culture trend by creating new products and experiences catering to consumers' desire to escape adulthood. - **Marketing:** The marketing industry can adopt youthful and carefree messaging and branding to target and appeal to consumers' desire to escape adulthood responsibilities. ## Related on Trend Hunter - [Excuse-Providing Mock Cans](https://www.trendhunter.com/trends/i-cant-can.md) - [Practical Dad-Friendly Hoodie Designs](https://www.trendhunter.com/trends/dad-hoodies.md) - [Sauce-Proof Shirts](https://www.trendhunter.com/trends/sauce-proof-shirts.md) - [Cheeky Holiday Collections](https://www.trendhunter.com/trends/conversation-stoppers.md) - [Slacking Support Tools](https://www.trendhunter.com/trends/office-slacker.md) - [Summer Beer Excuse Generators](https://www.trendhunter.com/trends/i-cant.md) - [Reality TV Show Collections](https://www.trendhunter.com/trends/dumbgood.md) - [90s-Inspired Grunge Band Tees](https://www.trendhunter.com/trends/freaks-store-1.md) - [Cheeky Self-Care Pillows](https://www.trendhunter.com/trends/do-not-disturb-decor.md)