# Regal Anti-Drug Movements Doi Tung Development Project Aims to Eradicate Opium and Trafficking By Elise Ying-Hei Ho | Published 2013-03-06 | Updated 2013-03-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/doi-tung-development-project References: [doitung.org](http://www.doitung.org/) & [maefahluang.org](http://www.maefahluang.org/) Once rich in opium, human and arms trafficking, Doi Tung, Thailand, suffered both economically and environmentally until the late 1980s when Princess Srinagarindra, also known as Princess Mother, started the Doi Tung Development Project. The Doi Tung Development Project not only set out to eradicate the [illicit trafficking acts](https://www.trendhunter.com/trends/its-logistics) in the area, but also in improving the lives of the people. They also sought economic and environmental development by creating sustainable businesses where products such as macadamia nuts and coffee beans are locally grown, and are then sold in the Doi Tung stores around Thailand. Other products include mulberry paper, handmade carpets, ceramics and many more. Divided into three phases that span over thirty years, the social enterprise’s people-centered approach has been recognized by the [United Nations Office of Drugs and Crime](https://www.trendhunter.com/trends/moving-for-change) as one of the most successful methods of alternative development. Image Credits: [LoLo Eatable](http://lolo-eatablethai.blogspot.ca/2009/11/cafe-doi-tung-greate-taste-top-value-of.html) **Contact Information** Doi Tung [website](http://www.doitung.org/) Doi Tung [Facebook](http://www.facebook.com/groups/friendsofmfl) ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 17% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Sustainable Development:** The Doi Tung Development Project focuses on sustainable businesses, such as locally grown products, to improve the lives of the people and the environment. - **Alternative Development:** The Doi Tung Development Project's people-centered approach to eradicating illicit trafficking has been recognized as a successful method of alternative development. - **Social Enterprise:** The Doi Tung Development Project's approach combines business and social goals, creating opportunities for economic and social improvement. ### Industries Being Reshaped - **Agriculture:** The locally grown products, such as macadamia nuts and coffee beans, provide opportunities for sustainable agriculture businesses. - **Crafts and Artisans:** The production of mulberry paper, handmade carpets, and ceramics contributes to the craft and artisan industry, creating opportunities for local businesses. - **Retail:** The Doi Tung stores around Thailand create retail opportunities for selling the locally grown products and crafts, contributing to the retail industry. ## Related on Trend Hunter - [Therapeutic Thai Cannabis Clinics](https://www.trendhunter.com/trends/cannabis-clinic.md) - [Travel-Focused Regional Websites](https://www.trendhunter.com/trends/tourism-authority.md) - [At-Risk Youth-Targeted Initiatives](https://www.trendhunter.com/trends/pacific-links-foundation.md) - [Ethical Coconut Oils](https://www.trendhunter.com/trends/ethical-coconut-oil.md) - [Eco-Friendly Spa Capsules](https://www.trendhunter.com/trends/divana.md) - [Agricultural Support Projects](https://www.trendhunter.com/trends/agricultural-support-project.md) - [Addiction Awareness NFTs](https://www.trendhunter.com/trends/the-jerry-feightner-project.md) - [Naloxone Festival Partnerships](https://www.trendhunter.com/trends/walgreens-and-this-must-be-the-place.md) - [Human Trafficking Awareness Campaigns](https://www.trendhunter.com/trends/bodybar-pilates.md)