# Environmental Coin Decals The Dogwood Initiative 'Save Winter' Program By Luisa Amanda Gomes | Published 2010-02-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/dogwood-initiative-save-winter References: [greenmuze](http://www.greenmuze.com/climate/heat/2313-meet-team-polar-bear.html) & [savewinter](http://savewinter.ca/) Canadian environmental group, the Dogwood Initiative has come up with a brilliant way to bring about attention to [global climate change](https://www.trendhunter.com/trends/irreversible-scale) for the 2010 Vancouver Winter Olympics. They have placed bright blue decal of a stressed out polar bear precariously floating on a melting ice pack on the polar bear side of the Canadian toonie. The decal serves as a reminder of Canada's contribution to climate change and the country's refusal to commit to reducing greenhouse gases. **Implications** - Publicity stunts are a great way to spread awareness about businesses and products. The Dogwood Initiative illustrates the massive impact of taking [campaigns to the streets](https://www.trendhunter.com/trends/clean-something-for-nothing) in order to target pedestrian-heavy urban areas. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 4% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Publicity Stunts for Awareness:** Using creative and attention-grabbing campaigns to spread awareness about important issues, products, or businesses. - **Street Marketing:** Taking campaigns to the streets in pedestrian-heavy urban areas to reach a wide audience. - **Environmental Messaging on Currency:** Using currency as a platform to raise awareness about environmental issues or causes. ### Where This Applies - **Environmental Advocacy:** Opportunities for environmental organizations or initiatives to use creative campaigns to raise awareness about climate change or other issues. - **Marketing and Advertising:** Incorporating inventive and attention-grabbing tactics into campaigns to attract and engage audiences. - **Currency and Collectibles:** Exploring the use of currency as a medium for social messaging or unique designs that foster a sense of collectability. ## Related on Trend Hunter - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Sustainable Music Festival Campaigns](https://www.trendhunter.com/trends/no-tent-left-behind.md) - [History-Honoring Vibrant Coins](https://www.trendhunter.com/trends/history-of-making-change.md) - [Brand-Backed Sculptural Installations](https://www.trendhunter.com/trends/briony-douglas.md) - [Canadian Fan-Based Campaigns](https://www.trendhunter.com/trends/performance-enhancing-canadians.md) - [Vote-Encouraging Coin Campaigns](https://www.trendhunter.com/trends/electoral-coins.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md) - [Canadian-Focused Campaigns](https://www.trendhunter.com/trends/look-for-the-leaf.md)