# Anti-Pet Neglection Ads Dogs Trust Launched the 'A Dog is For Life' Commercial By Grace Mahas | Published 2019-11-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/dogs-trust References: [thedrum](https://www.thedrum.com/creative-works/project/and-rising-dogs-trust-dog-life-not-just-christmas) & [dogstrust.org.uk](https://www.dogstrust.org.uk/?gsgs) [Dogs Trust](https://www.trendhunter.com/trends/pedigree-for-dc-shelter) -- one the UK's largest [dog welfare charities](https://www.trendhunter.com/trends/food-lion1) -- recently launched a new commercial urging people not to give dogs as gifts this holiday season. The campaign uses its iconic slogan: ‘A dog is for life, not just for Christmas' and shows an [animated dog at a Christmas feast](https://www.trendhunter.com/trends/le-mal-aime) jumping around and playfully interactive with its new family. At the end of dinner, however, the dog is thrown in a box with the rest of the leftovers and placed outside. The scene then transitions to show a real dog in a dumpster who is taken to the Dogs Trust organization. The message of the campaign is clear: carefully consider owning a pet and do not rush into buying one for the sake of the holidays. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 13% | Activity: 52% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Animal Welfare Education:** There is a growing trend towards educating the public about responsible pet ownership to prevent neglect and abandonment. - **Emotional Advertising Campaigns:** Emotional, thought-provoking advertising campaigns are becoming more popular as a way to raise awareness about important social issues. - **Animated-real Life Hybrid Commercials:** The use of animated characters mixed with real-life footage is a trend that is creating impactful and memorable commercials. ### Who This Affects Most - **Pet Care:** The pet care industry has an opportunity to offer educational resources and services that promote responsible pet ownership. - **Advertising:** Brands can capitalize on emotional advertising campaigns to create meaningful connections with consumers and generate awareness for social causes. - **Animation:** The animation industry has the potential to create visually engaging and emotionally compelling commercials that leave a lasting impact on viewers. ## Related on Trend Hunter - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Festive Pet Letter Campaigns](https://www.trendhunter.com/trends/chewy-claus.md) - [Dog-Directed Commercials](https://www.trendhunter.com/trends/merry-chaos.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Festive Pet Streaming Services](https://www.trendhunter.com/trends/home-for-the-pawlidays.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Senior Dog Adoption Campaigns](https://www.trendhunter.com/trends/trusted-housesitters.md) - [Human-Grade Pet Food Campaigns](https://www.trendhunter.com/trends/the-honest-kitchen-debuts.md)