# Dairy Product Pranks PETA Tricked the Public Into Drinking "Dog's Milk" By Laura McQuarrie | Published 2016-11-25 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/dogs-milk References: [prexamples](http://prexamples.com/2016/11/peta-trick-londoners-into-drinking-dogs-milk-in-new-stunt/) & [peta.org.uk](http://www.peta.org.uk/) [PETA UK](https://www.trendhunter.com/trends/animal-intelligence) is currently making headlines for one of its newest stunts, which tricks the public into drinking "dog's milk." People for the Ethical Treatment of Animals collected a focus group and took to the streets with a small sampling booth to give out small glasses of 'Barker's Farmhouse Milk.' People described it as sweet and smooth—in fact, what they were consuming was soy milk. But upon being told it was dog's milk, people were outraged at the idea of [drinking milk from an animal](https://www.trendhunter.com/trends/frida-breast-milk-ice-cream)—perfectly illustrating PETA's stance on the production and consumption of animal products. Since there have been many new alternative animal milk products from camels, gorillas, sheep and goats introduced to the market as of late, this stunt is especially timely. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 19% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### Why This Trend Is Growing - **Alternative Animal Milk Products:** There is a growing trend of introducing new animal milk products from unconventional sources such as camels, gorillas, sheep, and goats. - **Plant-based Alternatives:** The popularity of plant-based milk alternatives like soy milk is on the rise, challenging the traditional dairy industry. - **Ethical Consumption:** The public's increasing concern for animal welfare and ethical consumption is creating opportunities for disruptive innovation in the food and beverage industry. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can capitalize on the trend of introducing alternative animal milk products. - **Dairy:** The traditional dairy industry needs to adapt to the rising demand for plant-based milk alternatives. - **Marketing and PR:** Marketing professionals can explore strategies that leverage ethical consumption trends to create disruptive campaigns and engage with consumers. ## Related on Trend Hunter - [Puppy Pet Milks](https://www.trendhunter.com/trends/pet-milk-for-puppies.md) - [Animal-Free Beverages](https://www.trendhunter.com/trends/cowabunga.md) - [Animal-Free Dairy Milks](https://www.trendhunter.com/trends/bored-cow.md) - [Pet-Targeted Dehydrated Milks](https://www.trendhunter.com/trends/dehydrated-goat-milk.md) - [Pet-Friendly Powdered Milks](https://www.trendhunter.com/trends/rogue-pet-science-goat-milk.md) - [Animal-Free Milk Products](https://www.trendhunter.com/trends/betterland-milk.md) - [Dog-Friendly Instant Coffees](https://www.trendhunter.com/trends/barkista.md) - [Plant-Based Dog Ice Creams](https://www.trendhunter.com/trends/doggy-ice-cream.md) - [Pecan Vegan Milks](https://www.trendhunter.com/trends/this-pkn.md)