# Pet Rental Services Dogo Lets Prospective Pet Owners Rent Dogs for Play Dates By Michael Hines | Published 2015-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dogo References: [thebolditalic](http://www.thebolditalic.com/articles/6887-how-to-rent-a-dog-for-a-day) & [dogosf](http://www.dogosf.com/) Dogo is a new service that allows those living in San Francisco to take shelter dogs out for no-strings-attached play dates. After a two-hour orientation, dogs can be taken out for four hours at a time at no cost. Dogo has already partnered with two shelters in the city, Muttville and Family Dog Rescue. Many pet stores and shelters let you walk dogs for a short amount of time, but Dogo is essentially letting you "rent" a pet. This service should help increase adoptions as prospective pet owners can see what it's like to own a dog without having to actually commit. (At the very least, the dogs get exercise and time outside the shelter.) San Francisco already has a [Tinder](https://www.trendhunter.com/trends/dog-friendly-dating)-like app for those looking to adopt dogs, and you have to wonder if Dogo won't soon become like an [AirBnB](https://www.trendhunter.com/trends/grocery-delivery-airbnb-service) or [Uber](https://www.trendhunter.com/trends/petbarn) service. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Pet Rental Services:** Disruptive innovation opportunity: Offering pet rental services allows prospective pet owners to experience pet ownership without the long-term commitment, potentially increasing adoptions. - **No-strings-attached Play Dates:** Disruptive innovation opportunity: Providing no-strings-attached play dates for shelter dogs allows them to get exercise and socialization, increasing their chances of being adopted. - **Platforms for Pet Adoption:** Disruptive innovation opportunity: Developing platforms similar to Tinder or Airbnb for pet adoption simplifies the process and makes it more accessible for prospective pet owners, potentially increasing adoption rates. ### Industries Being Reshaped - **Pet Services:** Disruptive innovation opportunity: Introducing pet rental services as a new offering within the pet services industry can attract a wider customer base and increase revenue. - **Shelter and Rescue Organizations:** Disruptive innovation opportunity: Partnering with pet rental services like Dogo can provide shelter and rescue organizations with additional means to showcase and promote adoptable dogs, helping increase adoption rates. - **Technology and App Development:** Disruptive innovation opportunity: Creating platforms similar to Tinder or Airbnb for pet adoption requires technology and app development expertise, opening up new possibilities for businesses in this industry. ## Related on Trend Hunter - [Dog Matchmaker Platforms](https://www.trendhunter.com/trends/pegada.md) - [Pooch-Preferring Dating Apps](https://www.trendhunter.com/trends/dating-app-for-dog-lovers.md) - [Overnight Canine Daycares](https://www.trendhunter.com/trends/doggie-daycare.md) - [Puppy Dating App Giveaways](https://www.trendhunter.com/trends/puppy-dating-app-giveaways.md) - [Dog-Friendly Cafe Experiences](https://www.trendhunter.com/trends/snow-pawttage.md) - [Connective Canine Apps](https://www.trendhunter.com/trends/dog-park-app.md) - [Pet-and-Owner Salons](https://www.trendhunter.com/trends/short-bark-and-sides.md) - [Dog-Friendly Tasting Menus](https://www.trendhunter.com/trends/dogue.md) - [Canine-Centric Meetup Apps](https://www.trendhunter.com/trends/canine-centric-meetup-app.md)