# Dog Gut Health Supplements The DoggyBiome ImmuneShield is a Powerful Probiotic for Pups By Niko Pajkovic | Published 2021-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/doggybiome References: [nutraingredients-usa](https://www.nutraingredients-usa.com/Article/2021/11/08/AnimalBiome-debuts-new-products-at-SupplySide-West) & [animalbiome](https://animalbiome.com/home)  AnimalBiome, a company specializing in animal microbiome research and pet health products, has announced the launch of DoggyBiome ImmuneShield, a [specialty probiotic supplement for dogs](https://www.trendhunter.com/trends/epiq-animal-health) that comes in a chewable, treat-like format. DoggyBiome ImmuneShield contains a new ingredient called EpiCor, which is technically a "postbiotic" that has been shown to boost dogs' immune systems while reducing gut health-related issues such as [sensitive skin and GI problems](https://www.trendhunter.com/trends/sakara-beauty-biome). In addition to DoggyBiome ImmuneShield, AnimalBiome has also released a gut health-focused product for cats and dogs called S.Boo (Saccharomyces boulardii). This [yeast-based probiotic](https://www.trendhunter.com/trends/ease-by-vmores) boasts a formula suitable for human consumption, ensuring pet-owners that they are providing their cats and dogs with a safe, human-grade supplement that is proven to reduce diarrhea and soft tool. Image Credit: AnimalBiome ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 61% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Pet Probiotics:** The popularity of pet probiotics among owners looking for natural solutions to their pets' ailments presents an opportunity for companies to innovate and introduce more specialized and effective products. - **Postbiotics:** The emergence of postbiotics, such as EpiCor, as a newer class of supplements that go beyond just introducing bacteria into the gut presents an opportunity for companies to develop more advanced probiotic products. - **Human-grade Pet Supplements:** Pet owners' desire for human-grade pet supplements that are safe and effective presents an opportunity for companies who can provide such products to differentiate themselves and gain market share. ### Industries Being Reshaped - **Pet Health:** The pet health industry has a prime opportunity to capitalize on the growing demand for natural and specialized products that address gut health and immunity in pets. - **Probiotics:** The probiotics industry can leverage the emergence of postbiotics to develop more advanced and efficacious products for both human and pet health. - **Supplements:** The supplements industry can seize the opportunity to offer more human-grade, natural, and safe products that cater to the growing demand for healthier options for pets and their owners. ## Related on Trend Hunter - [Synbiotic Dog Supplements](https://www.trendhunter.com/trends/probiotic-for-dogs.md) - [Dog-Friendly Microbiome Supplements](https://www.trendhunter.com/trends/gutwell.md) - [Pet Microbiome Supplements](https://www.trendhunter.com/trends/gutwell-1.md) - [Gut-Friendly Dog Supplement Chews](https://www.trendhunter.com/trends/supplement-chew.md) - [Seasonal Support Chews](https://www.trendhunter.com/trends/allergy-immune-probiotic-chew.md) - [Vet-Formulated Cat Probiotics](https://www.trendhunter.com/trends/probiotics-for-cats.md) - [Gut-Friendly Dog Food Toppers](https://www.trendhunter.com/trends/daily-boost-toppers.md) - [At-Home Canine Gut Tests](https://www.trendhunter.com/trends/gut-health-testing.md) - [Licorice Dog Gut Supplements](https://www.trendhunter.com/trends/gut-guard.md)