# Human-Grade Dog Biscuits Doggy Delirious Creates High-Quality, Humanized Treats for Pets By Laura McQuarrie | Published 2022-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/doggy-delirious References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/15493-doggy-delirious-rebrands-launches-new-treat-flavors) & [doggydelirious](https://doggydelirious.com/)  Along with an official rebranding, [Doggy Delirious](https://www.trendhunter.com/trends/frozen-treats-for-dogs) introduced a pair of new treats for dogs that highlights the [human-grade quality of the ingredients](https://www.trendhunter.com/trends/dog-sauce). The brand's products are proudly made with simple and natural 100% human-grade, certified non-GMO ingredients that are free from preservatives and animal by-products. Johnni Rodgers, the chief executive officer for Wet Noses Natural Dog Treat Company, which owns Doggy Delirious, says, “This combination of attributes is a culmination of what many pet parents are looking for today." Increasingly pet owners are showing a preference for humanization, premiumization and sustainability from the products that they purchase, and that includes the brand-new treats like the [BBQ Maple Bacon](https://www.trendhunter.com/trends/battle-of-the-beggin) and Smokey Turkey & Apple biscuits from Doggy Delirious. These treats are made with fruit and veggie purees, rye flour, as well as other instantly recognizable ingredients like canola oil and cane molasses. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 9% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Pet Humanization:** The trend towards pet humanization creates an opportunity for companies like Doggy Delirious to produce treats made with human-grade and recognizable ingredients. - **Premiumization of Pet Treats:** The trend towards premiumization of pet treats provides an opportunity for companies like Doggy Delirious to ensure the ingredients used are of the highest quality. - **Sustainability in Pet Products:** The trend towards sustainability in pet products creates an opportunity for companies like Doggy Delirious to use certified non-GMO ingredients that are free from preservatives and animal by-products. ### Industries Being Reshaped - **Pet Food Manufacturing:** Pet food manufacturers can capitalize on the trend towards high-quality, human-grade ingredients used in pet products, as seen with Doggy Delirious. - **Pet Product Retailers:** Pet product retailers can capitalize on the trend towards premiumization of pet treats by offering higher-end options like Doggy Delirious' BBQ Maple Bacon and Smokey Turkey & Apple biscuits. - **Sustainable Food Production:** The pet food industry is an opportunity for sustainable food production through the use of certified non-GMO ingredients, as seen with Doggy Delirious. ## Related on Trend Hunter - [Human-Friendly Dog Treats](https://www.trendhunter.com/trends/its-the-dogs-treats.md) - [Deli-Fresh Dog Treats](https://www.trendhunter.com/trends/sausage-slices.md) - [Dog-Friendly Sandwich Cookies](https://www.trendhunter.com/trends/wag-more-bark-less.md) - [Beef Liver Dog Treats](https://www.trendhunter.com/trends/beef-liver-dog-treats.md) - [Human-Grade Pet Foods](https://www.trendhunter.com/trends/portland-pet-food-company.md) - [Oven-Baked Dog Treats](https://www.trendhunter.com/trends/ovenbaked-dog-treats.md) - [Dog-Friendly Smoked Meats](https://www.trendhunter.com/trends/meat-snacks-for-dogs.md) - [Human-Grade Protein Balls](https://www.trendhunter.com/trends/its-the-dogs.md) - [Artisanal Sausage Pet Snacks](https://www.trendhunter.com/trends/artisanal-sausage-slices.md)