# Dog Gets $12M Trust Leona Helmsley's Kids Cashless By TechnoGadget | Published 2007-09-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dog-with-a-12-million-trust-fund References: [msnbc.msn](http://www.msnbc.msn.com/id/20490933/) New York billionaire, Leona Helmsley, recently passed away and left a [$12 million trust fund](https://www.trendhunter.com/trends/petco-love) for her favorite [white Maltese](https://www.trendhunter.com/trends/dog-accessories-collection). The dog once appeared in ads for the [Helmsley Hotels](https://www.trendhunter.com/trends/jellycat-dog-hotel). “I direct that when my dog, Trouble (The name of her dog), dies, her remains shall be buried next to my remains in the Helmsley mausoleum,” Helmsley stated in her will. Helmsley left nothing to two of her 4 grandkids, for some reasons. The poor kids! And what happens to the cash when the Malti-poo is no more? ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 14% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Pet Inheritance:** Disruptive innovation opportunity: Develop digital platforms and services for managing pet inheritances, including estate planning, trustee services, and pet care arrangements. - **Animal Recognition:** Disruptive innovation opportunity: Advance animal recognition technologies to accurately identify and authenticate it in legal documents and inheritance processes. - **Luxury Pet Industry:** Disruptive innovation opportunity: Create luxury products and services tailored for pets, including high-end pet hotels, spas, and fashion brands. ### Where This Applies - **Estate Planning:** Disruptive innovation opportunity: Develop digital solutions for efficient estate planning, inheritance management, and trust fund administration. - **Pet Care Services:** Disruptive innovation opportunity: Establish tech-driven platforms that connect pet owners with various pet care services, such as veterinary care, grooming, and training. - **Legal Services:** Disruptive innovation opportunity: Leverage technology to streamline legal processes and documentation related to pet inheritance, including wills, trusts, and beneficiary designations. ## Related on Trend Hunter - [Dog-ShapedLuxurious Monogram Bags](https://www.trendhunter.com/trends/pooch-bag.md) - [Sustainable Dog Houses](https://www.trendhunter.com/trends/doggie-dreamhouse.md) - [Dog-Focused Longevity Drugs](https://www.trendhunter.com/trends/dog-lifespans.md) - [Ultra-Luxurious Pet Collars](https://www.trendhunter.com/trends/pet-jewelry1.md) - [Luxury Pet Hotel Experiences](https://www.trendhunter.com/trends/very-important-pets.md) - [Luxury Gut Health Jewelry](https://www.trendhunter.com/trends/pooch-pendant.md) - [Chief Barketing Officer Contests](https://www.trendhunter.com/trends/chief-barketing-officer.md) - [Luxury Automotive Dog Carriers](https://www.trendhunter.com/trends/dbk9-dog-kennel.md) - [Animal Welfare Group Grants](https://www.trendhunter.com/trends/petco-love.md)