# Nutritionally Advanced Dog Foods Jinx is a Millennial-Targeted D2C Brand for Modern Dog Wellness By Laura McQuarrie | Published 2019-11-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dog-wellness References: [prnewswire](https://www.prnewswire.com/news-releases/meet-jinx-a-new-pet-wellness-brand-for-modern-doghood-300960465.html) & [ThinkJinx](http://www.ThinkJinx.com) In January 2020, [Jinx](https://www.trendhunter.com/trends/jinx) is launching as a direct-to-consumer pet brand that offers a modern approach to pet wellness. While many dog wellness brands are centered on feeding dogs like wolves, Jinx offers products based on the perspective that "Our dogs have evolved and have lifestyles full of doggie playdates, trips to the park, long naps and human cuddles." The brand is set to be especially appealing to Millennial pet owners, who are passionate about providing high-quality food and lifestyles for their furry companions. When it comes to getting the word out about its online-exclusive products, Jinx plans to "talk to the dog directly as the first-ever brand to do Direct-to-Dog Marketing." Image Credit: Jinx ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Direct-to-consumer Pet Brands:** Opportunity for other pet brands to adopt a direct-to-consumer model and cater to pet owners' desire for convenient and personalized pet products. - **Modern Approach to Pet Wellness:** Potential for pet wellness brands to adopt a modern approach that acknowledges the evolving lifestyles of pets and offers tailored products and services. - **Direct-to-dog Marketing:** Room for innovation in marketing strategies, with potential for brands to explore unconventional ways to directly communicate with their target audience. ### Sectors Adopting This - **Pet Food Manufacturing:** Opportunity for pet food manufacturers to develop and produce nutritionally advanced products for pets, targeting pet owners' growing interest in high-quality pet food. - **E-commerce and Online Retail:** Potential for e-commerce platforms and online retailers to tap into the growing demand for convenient online shopping experiences for pet products. - **Pet Wellness Services:** Space for pet wellness service providers to develop innovative services and products that cater to pet owners seeking holistic approaches to their pets' well-being. ## Related on Trend Hunter - [Premium Refrigerated Dog Foods](https://www.trendhunter.com/trends/jinx.md) - [Limited-Edition Mealtime Enrichment Set](https://www.trendhunter.com/trends/limitededition-mealtime-enrichment-set.md) - [Squeezable Kibble Sauces](https://www.trendhunter.com/trends/jinx-kibble-sauce.md) - [Two-Layered Dog Treats](https://www.trendhunter.com/trends/jinx-dog-treats.md) - [Premium D2C Pet Food](https://www.trendhunter.com/trends/premium-pet-food-brand.md) - [Gut-Friendly Dog Stews](https://www.trendhunter.com/trends/bundle-x-joy-walmart.md) - [Advanced Nutrition Dog Foods](https://www.trendhunter.com/trends/nourish-protect.md) - [Low-Calorie Pet Treats](https://www.trendhunter.com/trends/low-calorie-pet-treats.md) - [Dog Food Cookbooks](https://www.trendhunter.com/trends/dog-food-cookbook.md)