# Pet Culture Lookbooks These Photos of Dog Walkers by Dave Imms Are Refreshingly Simple By Katie Cordrey | Published 2010-12-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dog-walkers References: [definitivetouch](http://definitivetouch.com/culture/dog-walkers-by-dave-imms/) & [behance.net](http://www.behance.net/daveimms) Dave Imms' photos of dog walkers are shot with a photojournalist's sense of clear immediacy. Featuring a pair of beings sharing a singular outdoor moment, the [photographic imagry](https://www.trendhunter.com/trends/portrait-mom) does not glorify either the dog or the dog walker, but celebrates them as a cohesive subject. Whether Imms’ images are dogs with their owners or dogs with paid dog walkers is not clear, but it doesn’t really matter. Check out the gallery to see if you agree that the joy of the imagery is in the way that it conveys the refreshingly simple experience shared between [dog walkers and dogs](https://www.trendhunter.com/trends/cesar-love-like-crazy). ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 39% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Photographic Journalistic Pet Imagery:** Opportunity to capture pet-related moments in a simple and authentic way, showcasing the unique bond between pets and their owners. - **Celebrating the Unity of Pet Culture:** Creating content that highlights the shared experiences and connections between pet owners, dog walkers, and pets themselves. - **Embracing Simplicity in Pet Photography:** Exploring minimalistic and straightforward approaches to pet photography, focusing on the genuine moments and emotions of pets and their owners. ### Who This Affects Most - **Pet Photography:** Innovating photography techniques and styles that capture the essence of pet culture and the relationships between pets and their owners. - **Pet Services:** Developing new services and experiences that enhance the bond between pet owners, dog walkers, and their beloved pets. - **Digital Content Creation:** Creating engaging and relatable digital content centered around pets, showcasing the joy and simplicity of pet culture. ## Related on Trend Hunter - [Minimalist Pet Accessory Collections](https://www.trendhunter.com/trends/neighborhood-dog-series.md) - [Pet-Taken Camera Initiatives](https://www.trendhunter.com/trends/heartography.md) - [Artful Elevated Litter Boxes](https://www.trendhunter.com/trends/doggy-bathroom-1.md) - [Canine-Focused Wintertime Wellness Campaigns](https://www.trendhunter.com/trends/wintertime-wellness.md) - [Moss-Colored Dog Accessories](https://www.trendhunter.com/trends/dog-accessories1.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Dog-Focused Retail Experiences](https://www.trendhunter.com/trends/i-love-you-like-a-dog.md) - [Pet-and-Owner Salons](https://www.trendhunter.com/trends/short-bark-and-sides.md) - [Potent Infused Cannabis Pre-Rolls](https://www.trendhunter.com/trends/infused-cannabis-prerolls.md)