# Hi-Tech Pet Trackers The 'Puppy' Dog Tracking Device Prevents Pets from Ever Being Lost By Laura McQuarrie | Published 2014-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dog-tracking References: [beluvv](http://www.beluvv.com/) & [beluvv](http://www.beluvv.com/shop.html) There are plenty of [dog tracking devices](https://www.trendhunter.com/trends/fi-mini) out there that help pet owners locate their pets when they are lost, but ‘Puppy’ is a [dog tracker](https://www.trendhunter.com/trends/satellai-dog-collar) from BeLuvv that approaches keeping an eye on pets as a way to prevent missing pets altogether. Puppy is a [pet collar attachment](https://www.trendhunter.com/trends/halo-collar-1) that communicates with a smartphone app via Bluetooth low energy. If a pet happens to wander too far, owners are immediately receive a push notification on their phone. A secure network can be built by adding trusted friends and family members, which is especially handy for seeing who’s “on duty” for pet-sitting, as well as where they are. Puppy can be pre-ordered through BeLuvv’s site for $29.95. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 13% | Activity: 58% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Smart Pet Wearables:** Opportunity for disruptive innovation: Develop advanced pet trackers that not only locate pets, but also monitor their health and behavior. - **Connected Pet Ecosystems:** Opportunity for disruptive innovation: Create platforms that integrate pet trackers, pet care services, and pet owners, enabling seamless communication and coordination. - **Preventive Pet Technology:** Opportunity for disruptive innovation: Invent intelligent pet tracking systems that proactively notify pet owners of potential dangers or health concerns in real-time. ### Who This Affects Most - **Pet Tech:** Opportunity for disruptive innovation: Develop a range of innovative pet technology products, including smart collars, GPS trackers, and pet health monitoring devices. - **Mobile Apps:** Opportunity for disruptive innovation: Create mobile applications that connect pet owners with their pets and provide real-time tracking, health data, and social interaction features. - **Home Security:** Opportunity for disruptive innovation: Integrate pet tracking technology into smart home security systems to provide enhanced pet safety and location monitoring capabilities. ## Related on Trend Hunter - [GPS-Enabled Dog Trackers](https://www.trendhunter.com/trends/pitpat.md) - [Enhanced Connectivity Pet Trackers](https://www.trendhunter.com/trends/life360-pet-gps.md) - [Personalized Pet-Tracking Tags](https://www.trendhunter.com/trends/personalized-dog-tracker-findmy.md) - [Satellite-Connected Pet Trackers](https://www.trendhunter.com/trends/satellai-pet-tracker.md) - [Cat-Tracking Collars](https://www.trendhunter.com/trends/tile-for-cats.md) - [Pet-Monitoring Activity Trackers](https://www.trendhunter.com/trends/pawmate.md) - [Digital Canine Caretakers](https://www.trendhunter.com/trends/pupfi.md) - [Compact Pet Tracking Units](https://www.trendhunter.com/trends/fi-mini-1.md) - [Modern Pet Tagging](https://www.trendhunter.com/trends/qr-tag-system.md)