Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'Dog is a God' Brings Modern Design to Pets

 - Jan 13, 2007
Dog is a God creates modern design dog temples. The theory is that dogs are, "primitive gods, affectionate and sentimental, now living on a human scale that we've created. Man's most faithful friend becomes a God... Consecrated, like in ancient times, when they were considered cult objects: The Assyrians and Egyptians embalmed them after death; and the Chinese, the Incas and The Mayas took special care of them... Dog is a God underlines this rediscovered divinity where man is no longer superior nor equal."

The company was launched by Marco Morosini, a leading international designer who works for Ferrari and dozens of Italian fashion labels. His love for pets led him to create Dog is a God. I use the term Dog Temple because 'Dog House' just doesn't cut it.

Read our interview with Marco Morosino HERE.