# Companion Puppies for Wounded Veterans The Dog Tags Program By Marissa Brassfield | Published 2008-09-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/dog-tags-program References: [petside](http://www.petside.com/news/the-dog-tags-program.html) Many veterans return home from Iraq and Afghanistan with injuries that make daily life especially challenging. The Dog Tags Program, organized by Puppies Behind Bars, pairs [disabled veterans](https://www.trendhunter.com/trends/stripped-raw) with a highly-trained companion service dog. Puppies Behind Bars is a program within the Otisville Correctional Facility in upstate New York. In this program, prison inmates train puppies to become companion service dogs. The dogs go to disabled individuals to help them live fuller lives. With the Dog Tags Program, some of the trained companion dogs from Puppies Behind Bars will be given to veterans. The [Veterans Administration](https://www.trendhunter.com/trends/amber-lager) also offers this service, but unfortunately, the demand for fully-trained service dogs outweighs the supply. All costs incurred by raising the dog, matching the veteran with the right companion dog and training the two to work together are paid for by Puppies Behind Bars. Puppies Behind Bars will also cover the cost of one family member's travel to the companion dog school in New York or Colorado to meet the dog and learn how to care for it. The puppies are taught [106 service tasks](http://www.petside.com/news/106-service-tasks-the-puppies-learn-part-1.html) in the Puppies Behind Bars program. These tasks greatly increase a disabled person's independence, and any dog owner realizes the emotional benefits of dog ownership. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 40% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Companion Service Dogs for Disabled Individuals:** There is an opportunity for organizations to create programs or products for the training and deployment of companion service dogs for disabled individuals. - **Inmate Training Programs for Canine Companions:** There is potential for other correctional institutions to develop inmate training programs for the purpose of providing companion service dogs to disabled individuals. - **Demand for Service Dogs:** Organizations can capitalize on the demand for service dogs by creating new products or services that address the shortage of fully-trained service dogs. ### Who This Affects Most - **Animal Training and Care Industry:** There is an opportunity for growth in the animal training and care industry with the increasing demand for companion service dogs. - **Corrections Industry:** Other correctional institutions can offer similar programs and training services, benefiting both the inmates and the disabled community. - **Veteran Services Industry:** Organizations can develop new services or products to fill the gap and high demand for fully-trained companion service dogs among veterans. ## Related on Trend Hunter - [Airport Dog Training Initiatives](https://www.trendhunter.com/trends/assistance-dogs1.md) - [Free Dog Adoption Campaigns](https://www.trendhunter.com/trends/pedigree-for-dc-shelter.md) - [Supportive Co-Branded Initiatives](https://www.trendhunter.com/trends/k9s-for-warriors.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Multi-Faceted Whiskey Brand Programs](https://www.trendhunter.com/trends/project-tinpup.md) - [Veteran-Supporting Grocery Deliveries](https://www.trendhunter.com/trends/instacart-pilot-program.md) - [Canine Rehab Exoskeletons](https://www.trendhunter.com/trends/pet-power-assistive.md) - [Charitable Pet-Focused Partnerships](https://www.trendhunter.com/trends/pawsperity.md) - [Senior Dog Adoption Campaigns](https://www.trendhunter.com/trends/trusted-housesitters.md)