# Dog Skincare Lines Puppington™ Aims to Help Dogs Live Happier and Healthier Lives By Kalin Ned | Published 2022-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dog-skincare References: [puppington.co](https://puppington.co)  Puppington™, formerly known as Pup Wax®, claims that its "the first and only 100% clean premium dog skincare brand." Using simple and real ingredients, Puppington™ prioritizes methods and recipes to help dogs live happier and healthier lives. The Pup Snax™ chews are a great example of how the brand's dog skincare operates. The Pup Snax™ Ultra Calming Chews, for instance, are [soft and chewy supplements](https://www.trendhunter.com/trends/lickable-supplements-for-dogs) that are relaxing and promote healthy sleep through a combination of calming botanicals, herbs, and naturally occurring amino acids. Pup Snax™ Daily Immune Plus Probiotic for Dogs, on the other hand, boosts gut health and maintains a [healthy immune system](https://www.trendhunter.com/trends/canine-wellness-products). It also promotes skin and coat health. Puppington™ also boasts the Pup Wax® 7-Day Magic Stick™ which is a balm for the dog's nose and paws. Image Credit: Puppington™ ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 63% | Activity: 68% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Clean Ingredients in Dog Skincare:** Opportunities to disrupt the dog skincare market with all-natural, simple, and real ingredient-based products. - **Functional Supplements for Dogs' Health:** Opportunities to innovate calming and immune-boosting supplements for dogs' health and well-being. - **Multi-functional Dog Skincare Products:** Opportunities to create all-in-one dog skincare products such as Pup Wax® 7-Day Magic Stick™, which can target multiple areas at once. ### Sectors Adopting This - **Pet Care Industry:** Innovations in dog skincare can disrupt the traditional pet care industry, which tends to offer homogeneous solutions. - **Natural Health Industry:** Opportunities to collaborate with the natural health industry to develop effective and natural dog skincare solutions for dogs' health and well-being. - **Animal Rescue and Rehabilitation Organizations:** Innovations in dog skincare can help animal rescue and rehabilitation organizations improve the health and well-being of rescued dogs. ## Related on Trend Hunter - [Clean Dog Grooming Collections](https://www.trendhunter.com/trends/grooming-products-for-dogs.md) - [Science-Backed Pet Care Lines](https://www.trendhunter.com/trends/welltayl.md) - [Sensitive Dog Shampoos](https://www.trendhunter.com/trends/sensitive-dog-shampoo.md) - [Pooch-Pampering Grooming Kits](https://www.trendhunter.com/trends/sniffle-likkit-inn-the-dog-house.md) - [Creator-Founded Pet Wellness Brands](https://www.trendhunter.com/trends/nonipup.md) - [Soothing Pet Grooming Products](https://www.trendhunter.com/trends/soothing-pet-grooming.md) - [Sensitivity-Focused Dog Lines](https://www.trendhunter.com/trends/cleohooman.md) - [Comfort-Oriented Pet Balms](https://www.trendhunter.com/trends/vetericyn.md) - [Deodorizing Dog Shampoos](https://www.trendhunter.com/trends/dogtopia-spa.md)